We love cereal but, in all honesty, we’ve been out of the carb for b-fast game a while. The occasional cereal milk cone from Milk Bar and my once a year splurge on an oversize bowl of the Great Tony the Tigers’ Frosted Flakes are about all the Saturday morning, five-year-old-kid impersonations I allow myself. Imagine my zeal when I realized a few boxes of this more than playful, yet almost none of the guilt, quad pack of keto-friendly cereal showed up at my door. Magic Spoon is doing god’s work, if your god’s name is Kellogg. As the disruption and bettering of just about everything these days continues with a heavy foot on the pedal, Greg and Gabi disrupted an industry built on sugar-coated grains with free prizes inside. Taking the four most popular cereals; Frosted, Fruity, Cinnamon and Cocoa and turning down the crap but keeping all the flavor is no small feat. Any of their keto-friendly, gluten and grain-free flavors barely have carbs, 3g net if you’re counting, and are packed with 12grams of protein. Considering a comparable bowl of Fruit Loops has 21 grams of carbs and 2 grams of protein, they quite literally flip the nutrition on it’s head. I know, what about your love for Toucan Sam, Count Chocula and the gang? Magic Spoon has that covered too. The boxes come with their own mascots and ride on sidekicks like Frosted Wizard and Flying Bunny. The team hasn’t produced any catchy jingles or wacky cartoon commercials yet but we wouldn’t put it past these guys to have animated mascots in the works. After all, they broke themselves into food disruption developing cricket energy bars so, this is an obvious second act. Uhh, sort of. As we learned when we were 5, pretty boxes and dancing animals only get you so far. If Magic Spoon tasted like the knock off Sugar Smacks your mom tried to pass off as authentic after a secret run to Pathmark we wouldn’t even be writing this story. So, product flavor is critical. First let’s talk about the shape. They went with the classic “O” for all four flavors. It took me a second to get past my love of the “flake” but on taste that quickly was forgotten. Each of the flavors was a time machine back to the 80’s right down to the last slurp of bowl milk. Impressed, I went in for a second round and decided the $40 a month subscription is as critical as my Spotify and Netflix monthlies. Speaking of, a little pairing of the two seem in order this Saturday morning. Here I come Papa Smurf.
Food Product Reviews
Gray Whale gin could be the hardest working spirit in the business. As gins become more and more interesting to me I’ve begun to seek out the less straight forward botanical mixes. Thankfully the UK is having a craft gin explosion and on a recent trip to California, I discovered the US isn’t far behind. Gray Whale gin chose its flavors based on the migratory path of the gray whale. Aside from being so #verycalifornian the foraged ingredients made for a unique taste and that, after all, is what I am after. With foraged botanicals running from Baja all the way up to Mendocino, the effort for that flavor may be unmatched by any other craft distiller. The outrageously mesmerizing aquamarine bottle that has an enticing depth illusion adds to our allure while their simplistic, contemporary, labeling design sold us. We’re suckers for a well-branded spirit.
We’ve always been big fans of eating at home. So much so we often recreate our favorite restaurant meals in our home kitchen with fairly good accuracy. The favorite is a solid, full spread, Peter Lugar’s recreation that we get super pumped about, but we digress. Equal Parts is a new cookware company aimed at helping us eat, and cook, more in our kitchens. To aid in this increasingly difficult behavior, considering the ease of food delivery these days, every purchase includes a coach. The coach is accessed through a text chat provided when you receive your products. They dub it “Your friend in the kitchen” which we love because friends who know how to cook are some of the best. Starting up is pretty easy. A simple chef knife runs you $80 with “your friend coach”. You can then work your way up to an entire 20 piece kitchen set. Interesting side note, Equal Parts was a design agency called Gin Lane just a few short months ago. They gave up their clients to focus full time on birthing their own DTC products and brands. A huge move, and that’s coming from an agency owning veteran. With that news, you’re probably wondering what a former design agency knows about making cookware. Apparently a lot. Not surprising they lead with design and decided to shroud their cookware in a sleek matte black. This covers the aluminum and ceramic core. Ceramic instead of Teflon keeps the toxicity at bay while letting the eggs slide away. The aluminum makes for a lighter, and faster to heat, base with the same cooking quality as steel. They finished off each piece with a comfort forward handle and universal lids. We LOVE universal lids. They are by far the hardest thing to store in a kitchen. Less of them means a more organized pan draw. We likey. Enamored with the service we’re anxious to try this first hand. No NYC pop-up store yet so we started with a chef’s knife. We’ll report back on the experience here and on our Insta. Needless to say, we have high hopes.
We love things in boxes. From shoes to toys to Apple products to stories, (That last one is a very obscure Magic Garden reference for our 70’s and 80’s born tribe.) our zeal redlines with every seal breaking, top flopping, layer sorting moment. It’s something about the first peek inside that makes our eyes widen and our knees knock like a school kid discovering an old milk crate of spray paint. Mix that with food and our vitals jump to a level we are some what slightly embarrassed to admit. Hence the rarely mentioned 2013 unboxing of a surprise bacon of the month delivery. When Luke’s Lobster announced their DIY lobster roll kits it took everything inside us to not drop to the food alter in the middle of 7th avenue and thank the seafood god (Crustaceous of course, right?) for the box bounty of sweet meat and firm, fresh buns that was now just a quick call or text away. We’ve been long time fans of Luke’s even collaborating on a stunted dinner series a few years back. Their expansion from NYC and Philly across the country and into Asia has been fantastic to watch. To think, that Maine fresh quality not only can make it across the world but to your kitchen table with the same perfection that you’d get in Kennebunkport is quite a herculean feat. Equipped with their secret recipe each box contains enough perfectly cooked knuckle and claw meat for 2 rolls, 2 fresh and non-soggy buns and a secret spice packet. We’re thinking summer party gift to augment the obligatory bottle of rose. Who doesn’t love the team that shows up with lobster rolls in tow. Crowdpleaser to say the least. Delicious food and a DIY craft. No one is better than you.
They had us at Murder Your Thirst. At first look Liquid Death Mountain Water seems like Johnny Rotten and Gwyneth Paltrow had an illegitimate tall boy. That still might be largely true but on second glance this is an anarchist’s letter to the perfectly pinkified, millennial, wellness, team member walking through Nomad sipping a CBD infused, Cha Cha Macha in their Sweaty Betty bottoms and color matched Lulu top post Pure Barre class on their way to a M N D F L session. We’re not hating, just maybe a little overtired of the strict, gentrified urban experience that’s all too polished around our office these days. People still work in factories. They still triple shift to feed their kids. They still fall off the wagon, smoke two packs of reds and show up for their 8am shift with their brain beating out of their skull. That is not to say that there’s not a middle ground to those two humans. It is to say, everyone needs to hydrate. That’s where Liquid Death Mountain Water levels the playing field with a beverage design that is as sensational as the people behind it. Every part of the experience has been carefully and perfectly thought through. You want to join the mailing list, no problem, just sign a contract to sell your soul. Not kidding. You want to know “About” why they created it? A word perfect description and philosophy explains everything including their intention to take their healthy water brand and help fund weird art, music, and entertainment that big corporate brands rarely will. They even made a righteous animated explainer video and then this fantastic PSA. As if all that was not enough for you to get on board the death hydration train and order up a case immediately, they even tweaked the “email sign up” toggle button in checkout to read; “I’d like to stay in the loop on news and special offers, just don’t bombard me with stupid bullsh*t”. There’s not much more for us to outline here except to hit their home page and click their FUCK YES buy button. Aces to the Liquid Death crew for this masterpiece.
It’s safe to say coffee culture is a habit rivaling the crack epidemic of the 90’s. A harsh but not accidental comparison. We dubbed it “New Joe City”. Playing the finest supply and demand game, The Barisieur Brewing Alarm Clock wakes you up with a beep and an olfactory, pavlovian trigger known as warm caffeine. Disguised in a gorgeous and meticulously crafted wood exoskeleton, a series of modern electronics and intricate micro-plumbing converge to deliver a morning kickstart like none other. Originally a crowdfunding idea by designer Joshua Renouf, this alarm clock concept launched his design company Barisieur. In his words, the studio is a brand driven by design, experience and exceptional quality. Currently the coffee clock is the companies only product but we’d guess they have other lines in the works. A toothbrush that makes you a breakfast burrito OR a wind-proof umbrella that calls you an uber would be a nice next move. Just sayin’.
It’s late. Your buddy accidentally ate some potent edibles. You peer into your bright, empty refrigerator with a gape that only says one thing. “Where’s the beef?” Normally at 2am you’re SOL until your Key Food opens at sunrise but, if you live close to what we consider the greatest vending machine invented since Sprinkles cupcake ATM, you’re in major, grill-it-now, satiate those gourmet munchies, luck. That’s right 24/7 of prime cut beef on demand all from a little, smart, butcher called Applestone Meat Company. The Meat Vending Machine interior spins displaying the various cuts like diamonds in the windows of 47th street. You don’t even need your wallet just your phone with an Apple and Android Pay integration. This means you can Instagram your purchase in real time bragging to whoever is still awake. Prices vary depending on the cut and the size just like non-robot meat purchasing. We’d recommend going big and pricey because if your standing in front of this machine in pajamas it’s a major meat mission and why skimp now? Apparently, this gets confusing so the guys over at Applestone made this helpful video. We’re so psyched about this we’ve contemplated the 111 mile drive just to experience this merry-go-round of meat first hand. Look for an update on this post once we finally make that move. For now, those closer have a real innovation on their hands. We just hope this spreads far and fast so the rest of the carnivore night owls can share in the on-demand fun.
F+B robots are coming at us this week like Rosie when George Jetson gets home from work. On the heels of the Creator burger restaurant, Tipsy Robot in Las Vegas (No shock that a grain alcohol, cocktail making, robot lives in the city of sin) will mix a drink you ordered through your other robot, your phone. See what’s happening here? Robot to robot. Of the extensive Vegas curated menu our clear favorite was the Bionic Bomb. This 28oz frozen cocktail starts with some raw white refined sugar in the form of something they call Passion Berry to get you good and wired. Next they up the ante and sugar taste with none other than the grandmomma of flavored vodka, Stoli Razberi. You gotta respect that Z. Remembering this is Vegas the final robotic, precision pour is 4oz of Cruzan 151 Rum to float this fribble and your sobriety to all but a memory. Did we mention it comes in a Tipsy Robot Souvenir Cup? Yeah, that happens. We were curious what, or who really, was behind this autonomous bartender, so we did some digging. Turns out, the Italians. Seriously, The Makr Shakr, as the white label robot is called, was designed by Carlo Ratti Associati out of Torino, Italy, the birthplace of Vermouth for those who are down with the Negroni. Carlo Ratti Associati specializes in design and innovation, and now I guess robotics. Or, maybe, that’s the innovation part. I imagine the teams beta tests were Aperol Spritz’s and Negroni’s instead of the freebase drinks the Tipsy Robot is pouring in Nevada. Jokes aside, this team has created projects like Supermarket of the Future and Paris navigating Gym (a boat that runs on spin cycle bike power) which is to say, some awesome projects. When we realized they weren’t cucks we really started loving what they created regardless of its location or application. Considering all that, maybe one more Bionic Bomb is not a bad idea. That’s either innovation talking or the 151.
Meat Hook Sausage Company ran a Kickstarter about a year back but now the successful Brooklyn butcher has taken their star product beyond the shop and packaged it up in supermarkets near you. Near you if you live outside their Williamsburg epicenter but still in hipster distance. The real hook to these tubular treats is they cover the classics but run crazy with some more creative options. Much like the Ample Hills approach to sausage. You’ll find the classic Italian, Brats and even a hotdog on the straight side of the options. Then it breaks out with ridiculously exciting options. Try a Bacon Cheeseburger (exactly what you’d think it is) or
Big Trouble In Little Dumpling, everything a dumpling would have to be awesome just inside a casing instead of a raviolo. The list continues with Buffalo Chicken, Beet Roasted Onion Sausage (no it is not vegetarian), Chicken Tikka Masala Sausage, a Banh Mi and even the one that got them on the map in this game, a pork, pepperjack cheddar cheese, roasted jalapenos and Texas Pete hot sauce sausage named Long Dong Bud. If all this has made you’re non-NYC resident mouth water their is a solution to this, delivery just became available via Mercato. Considering the biggest grill day of the year is looming, we’d suggest an order is in…order.
Today is the perfect day to talk Sunday Beer. Not just because it’s the first day of the week but because here in NYC the mercury will not stay above 30 degrees. Sunday isn’t just another straight forward lager craft beer brand. To us it represents a little of that Sunday summer sun we so badly wish we had a ray of right now. We know this for many reasons but our favorite is that the first option on their website nav is not beer, it’s vibes. The story of where they brew and why they put it in cans is as good as my intro to this delectable beverage. Getting your hand son this easy drinking beauty is still a little tough. Available around Brooklyn, we fancy one with our Big Matt at Emmy Squared. A few spots in Manhattan are carrying this day of rest in a can, our go to chicken hit, Fields Good Chicken soon to be added to the list. As they expand distribution we’re guessing this spring every corner bodega will soon have a palette. For now you’ll have to slurp one up at one of these spots.
We missed Christmas with this one but figured it’s not too late to give ourselves a new years gift. The GrowlerWerks uKeg fixes a whole bunch of problems for us with the new beerland mania. We’re those peeps who like to sip at our craft beers over a week or two not guzzle them in a race to beat the carbonation monster. This has resulted in us dabbling in far less bespoke beer than we have access to. Especially now that we are in the Queens epicenter of beer making this beautiful growler system discovery will really change the game for us. Although it comes in two finishes, the copper is by far the more elegant and pish-posh of the two elevating not only the taste but the “I am a serious, dope-AF, beer dude” persona. We like that. Plus, makes the wife love to pour from it as well. They have a real hard time not playing with copper and gold finished objects these days. We’re going to put this thing through the paces at Queens Brewery and Finback for the new year and report back. (On the IG) Happy New Beer squad.
You may think that here at FTHQ, we’re partial to utensils of the four-pronged variety, but we generally appreciate any and all cutlery that helps us deliver food into our perpetually hungry mouths. Although we’ve been known to nearly jump up-and-down in excitement about all kinds of eating instruments — knives, salad tongs, corn-on-the-cob holders, you name it — it’s been a while since tableware has gotten us as excited as these 100% edible and biodegradable utensils from Bakeys. With funding from a successful Kickstarter campaign, and an aim to provide a viable alternative to the billions of plastic utensils thrown into landfills every year, Bakeys has it covered when it comes to usability and sustainability. Turns out sorghum, an environmentally-friendly crop you may have never heard of, seems to be the magic ingredient. Not only does sorghum allow Bakeys to produce 100 edible spoons with the same energy required to make a single plastic one, it also prevents the utensils from degrading in liquids — a particularly important fact for the environmentally-conscious ice cream enthusiasts among us.
There’s no doubt we live in a rosé world right now. If you have no idea what that means you’re either blinded by the latest micro, small batch, Queens brewery release OR you’ve been in more 12 step meetings than IG rabbit holes (Which we highly applaud). The reality is we’ve gone pink crazy thanks to some brilliant marketing by Yes Way Rosé, the White Girl boys, Pinknic, Summer Water and now Forty Ounce Wines. No doubt the ‘share-ability” appeal breaks the FOMO meter but does any of this tinted hooch actually taste good? Enter Patrick Cappiello, Food + Wine’s sommelier of the year and his idea to make young peeps more excited about wine by putting it into a 40oz bottle. Add in a St. Ides-Classic Muscadet mashup design by Carolyn Frisch and you have your next viral IG double like. Patrick, as we discovered, does back his bottle with flavor as one would expect from a dude who’s wine knowledge is his bread and butter. Although, this isn’t his first maverick wine move. He also hosts this crazy supperclub style dinner at Rebelle Restaurant that uses the wine focus of the night to create the menu. Sometimes it’s a region that leads the dinner, sometimes a grape and sometimes a specific vinyard. Either way, they are as renegade as their namesake and let’s just say, you’re not driving home. Back to the palatability of this Billy Dee Williams throwback with deep french roots, the wine maker Patrick and his partner, Chris Desor, worked with was actually responsible for the whole thing. Had the two not been on a wine trip visiting Julien Braud, a classic producer in Muscadet, and discovered he used 40oz style bottles to store his grape juice, there wouldn’t be a Forty Ounce Wines. (Full interview here.) Which is to say this fruity vino tastes as good as it #hashtags. Backed by some big restaurants and their somms, Patrick’s goal of making wine more accessibly was deemed a success when the first run sold out immediately. You can grab a bottle in person at these spots or, if in NYC, word is Marc Forgione, in the village, is pouring by the glass. If stocking up for a rosé draught is your game, smash the link below for online delivery.
For years hydroponics has carried a stigma associated with your sophomore roommate’s
cannabis closet experiment. On the contrary, hydroponics have been in play with far more practical benefits for some time. Ever have a juicy, red tomato in January? Yeah, that’s most likely the hydroponics. The Monsanto issues aside, Futurefarms Spacepot Hydroponic Grow System brings the benefits of nutrient rich water growing science to your kitchen countertop. The beautiful, sleek system boasts the ability for a simple three step path to delicious, hearty plants in just 5 weeks. The crew is a collaboration of scientists, creators and makers in California who are on a mission to bring hydroponics into our homes to improve our well-being and lifestyle. In our case that’s perpetuating the Italian-American stereotype with fresh basil all winter long. And hey, your college roommate might actually get another swing at the bat this time as a culinary herb dealer.
The whole SingleCut Brewery had me on the eyes with their label design but the Jenny Said IIPA got me on the lips. With all the hoppy hop hopness out there these days it was a pleasure to get some stronge floral and fruit bits for balance. We’re not real beer snobs here so enough with the tasting note commentary. Simple truth is, it’s an easy to drink IPA out of a dope graphic can. Plus, these guys hold up in Astoria Queens and you know we’re crushing on #QNS hard these days. Consider your Memorial Day started.