I have an unnatural penchant for simple, straightforward things. Design is one of them. When I was a kid I loved the no-frills aisle in my supermarket. To this day, simple food packaging gets me jazzed. Public Goods is the latest in the short line of cleanly designed packaging available. The trick to these companies is that the food needs to be equally as good as the package design. Yeah, we eat with our eyes but only until it touches our tongues. So when my first box arrived I admired the unboxing but then tore right into a pack of ramen. Slurping down the last little bits of noodles was the acknowledgment of quality and validation of the small membership fee that allows these inexpensive, yet quality, items to show up on my doorstep. They jumped off as a Kickstarter and now are in full swing with stock across personal care, household, grocery, vitamins and supplements, and pet supplies. We heavied up on the grocery department but threw in some dental floss for good measure. Pro tip 😉 Oral hygiene is key when you are always eating. If you’re fast, you might still be able to catch the sale they were running on membership this month.
More Food Stuff
I met Hansen Shieh in the “new” products aisle at the Fancy Food NYC. He was first in a long line of new vendors and the Earthy. Spicy. Tingly. did it’s job. It drew me right in and had me asking for more. That more was a couple spoonful of Hansen’s truly deep sauces. Incredible flavors on their own, how he can bottle them that way is even more impressive. Typically the jar of sauce looses something from mom’s kitchen to co-packer. Aside from the sauce Hansen knows his stuff, tells a great story and is super gracious. Closing deals is a big part of the show and not being a buyer, I sometimes have trouble focusing purveyors to talk beyond the sale. Not the case with Hansen. Since that talk, we’ve had some Earthy Spicy Tingly in the pantry at all times.
I love Indian food almost as much as Italian food. The difference in cooking them couldn’t be further from each other. Italian cooking usually includes three main ingredients cooked together for a short period of time. Indian cooking is the exact opposite. The husband and wife team behind Masala Mama Simmer Sauce decided to jar up their Calcutta food education to combat this very problem. Creating Indian sauces from scratch takes a long time. Many times, two full days. They have successfully captured three of the most popular sauces of India. Vindaloo, Tikka Masala and Goan Curry. That’s three quarters of the cooking. The taste passed my mother-in-law test to round out this A+ recommendation. Now you can have butter chicken on Tuesday. Uhh, and probably lunch on Wednesday too.
Achaar is Indian pickles. Besides the puntastic name of the company, Chitra Agrawal and Ben Garthus make a delicious version of this Indian staple. No joke my Indian mother-in-law raved the entire time she cleaned out the jar. We’ve been smearing it on everything from sandwiches to fish. Word is a new flavor is in the works. You can pick up a jar in Brooklyn, obviously, bt there distribution is expanding quickly. Non-Brooklynites rejoice at one of these locations.
Spring at FTHQ means firing up the grill and picking shishito peppers straight off the plant to toss on those sizzling cast-iron grates. That scent becomes the envy of our Queens neighborhood and we bask in it. Before we can wear that urban farming crown we need to get dirty in some soil. If all that trouble isn’t your style and black specs under your freshly primp and polished gel manicure makes you throw side-eyes, Back to the Roots has a solution that is as easy as opening a can of beans. That’s mostly because it is opening a can just not beans. Pre-canned seeds sit dormant waiting for you to crack open and pour in sunshine and some H2O. Besides ingenious, the clean design looks perfect amidst your $300 toaster and fair trade coffee display. BTW, save those grinds for healthy soil, ohh wait, dirty nail issue again. Never-mind Now you just need to choose what to grow. From herbs and flowers to tomatoes and peppers they have a DIY kit that’s even easier than your second-grade avocado pit science project. Remember that? In terms of timing, plant now so you are ready to show off during your Memorial Day party even if that will be over zoom this year.