I have an unnatural penchant for simple, straightforward things. Design is one of them. When I was a kid I loved the no-frills aisle in my supermarket. To this day, simple food packaging gets me jazzed. Public Goods is the latest in the short line of cleanly designed packaging available. The trick to these companies is that the food needs to be equally as good as the package design. Yeah, we eat with our eyes but only until it touches our tongues. So when my first box arrived I admired the unboxing but then tore right into a pack of ramen. Slurping down the last little bits of noodles was the acknowledgment of quality and validation of the small membership fee that allows these inexpensive, yet quality, items to show up on my doorstep. They jumped off as a Kickstarter and now are in full swing with stock across personal care, household, grocery, vitamins and supplements, and pet supplies. We heavied up on the grocery department but threw in some dental floss for good measure. Pro tip 😉 Oral hygiene is key when you are always eating. If you’re fast, you might still be able to catch the sale they were running on membership this month.
More Food Stuff
Who doesn’t want to roll up to Thanksgiving with a gallon of whey? Protein brined in protein might be a little bit of a change for you but The White Moustache claims it produces one of the juiciest birds you can cook. With their order only Whey Turkey Brine you can be the hero of the table. Add on some of their other products to accompany and you have apps and desserts covered as well. We’ve been big fans of their labneh and yogurt for years now. This annual item only adds to our obsession of their truly small batch products.
Ashley started Farmbox Direct because she thinks that the freshness of the farm should be available to everyone. Here in NYC we have an incredible framers market network but even then it’s sometimes tough to stop in. When I can, I usually spend the day with a brussel sprout tree or some lacinto kale hanging out of my bag. Farmbox Direct brings the freshness of the farm (or green market) to your door. It’s sort of like a CSA and Hello Fresh smashed together. The box comes with what is fresh, local and at it’s peak, given the unpredictability of mother nature. This is a good thing for adjusting our eating habits back to the seasonal, locavore ways of the past. I remember when I was a kid, my grandmother would spend a weekend canning tomatoes because they didn’t grow in the winter. Not the case today. That’s because those winter tomatoes are greenhouse, pesticide, growth hormone, genetically altered seed, specimens that probably can grow on Mars (and they taste like it too). Ashley’s roots are on a farm which makes her perfect to start a service like this. She understand the enormous impact it can have on farmers and those of us subscribed to their delicious, natural bounty.
I met Hansen Shieh in the “new” products aisle at the Fancy Food NYC. He was first in a long line of new vendors and the Earthy. Spicy. Tingly. did it’s job. It drew me right in and had me asking for more. That more was a couple spoonful of Hansen’s truly deep sauces. Incredible flavors on their own, how he can bottle them that way is even more impressive. Typically the jar of sauce looses something from mom’s kitchen to co-packer. Aside from the sauce Hansen knows his stuff, tells a great story and is super gracious. Closing deals is a big part of the show and not being a buyer, I sometimes have trouble focusing purveyors to talk beyond the sale. Not the case with Hansen. Since that talk, we’ve had some Earthy Spicy Tingly in the pantry at all times.
This is a bunch of Brooklyn guys who decided to reinvent dried pasta. To do so they brought back some rare shapes and even made up a few new ones. They also bucked the flour norm and add some unique flavors to the mix. Mint, ramp, nettles even cocoa find their way into these unique shapes. To boot the guys are awesome. On a recent trip to the market I couldn’t find their zucca (a pumpkin like globe shaped pasta). I gave a call to see where I could find some. After they spent 10 minutes diligently tracking it down, they told me to just pop down to the factory and they’d give me some. You got to love that real Italian hospitality. So, when I heard they has a Sfoglini Pasta of the Month Club, it was an instant join. We opted for the 12-Month plan. You can never have enough pasta on hand.