They had us at Murder Your Thirst. At first look Liquid Death Mountain Water seems like Johnny Rotten and Gwyneth Paltrow had an illegitimate tall boy. That still might be largely true but on second glance this is an anarchist’s letter to the perfectly pinkified, millennial, wellness, team member walking through Nomad sipping a CBD infused, Cha Cha Macha in their Sweaty Betty bottoms and color matched Lulu top post Pure Barre class on their way to a M N D F L session. We’re not hating, just maybe a little overtired of the strict, gentrified urban experience that’s all too polished around our office these days. People still work in factories. They still triple shift to feed their kids. They still fall off the wagon, smoke two packs of reds and show up for their 8am shift with their brain beating out of their skull. That is not to say that there’s not a middle ground to those two humans. It is to say, everyone needs to hydrate. That’s where Liquid Death Mountain Water levels the playing field with a beverage design that is as sensational as the people behind it. Every part of the experience has been carefully and perfectly thought through. You want to join the mailing list, no problem, just sign a contract to sell your soul. Not kidding. You want to know “About” why they created it? A word perfect description and philosophy explains everything including their intention to take their healthy water brand and help fund weird art, music, and entertainment that big corporate brands rarely will. They even made a righteous animated explainer video and then this fantastic PSA. As if all that was not enough for you to get on board the death hydration train and order up a case immediately, they even tweaked the “email sign up” toggle button in checkout to read; “I’d like to stay in the loop on news and special offers, just don’t bombard me with stupid bullsh*t”. There’s not much more for us to outline here except to hit their home page and click their FUCK YES buy button. Aces to the Liquid Death crew for this masterpiece.
All Non-Alcoholic Stuff
We haven’t been this excited about milk since we discovered Frosted Flakes in 1982. 100 years ago the Shatto family started raising cattle. In 2003 they decided to start making their own milk and then cheese, then, butter, cookies, ice cream and now juice. They also decided to brand everything with an irreverent and slightly off utter humor. They developed a list of core values for their brandd and then punned the hell out of them. Lines like, “No hormones. Yes Whey.” and “Udder to store. Under 24.” We love everything about the Shatto Milk Company but mainly their milk. It’s a testament to a pure and best-in-class, raw ingredient being the cornerstone of so many other products. In the case of the Shatto family, that means their OWN products. Ohh right, and they brought back the milkman too. OMG. Yes. My Frosted Flakes will never be the same. Now, if I only lived in Kansas City.
It’s been five elections now since 7-Eleven started this brilliant campaign. This year dubbed “7 Election”, customers show their support for their favorite candidate by choosing the appropriate Speak Up Cup. It’s as simple as that. End of the day — they count the cups and gauge American’s sentiment. I’m not sure Hil and Trump pay much attention to the convenience store’s stats but I’ve always thought it was a smart way to see a non-partisan, anti-bloated government, data set. Plus, you wind up with a hot cup of coffee when done voting. From what we can figure out, this year, stats are being hosted on The Onion. Kinda weird they don’t have their own website but, hell, The Onion makes sense…I guess. Get out there America, it’s your birthright. Morning coffee that is. Voting is good too.
Anything rhubarb we see always winds up in our belly. It’s been that way since I accidentally at a strawberry pie someone laced with rhubarb. (Before I knew that was a thing obvi). Add to that some of my favorite packaging I spotted at the NYC Fancy Food Show and we bellied up to the booth for samples. All Cawston Press waters are quite effervescent and perfectly hinted with flavor. We still give props for to the rhubarb water for it’s uniqueness. Straight, in a cocktail, even in a dressing (that’s right, I brought salad into this) could work as splendidly as the reps British accent did to swoon me in love with Cawston. Add that they are all made with absolutely nothing artificial. We say, “Sip on.”
We don’t really condone soda. It might be one of the worst offensive product types created by us humans. That said, there is a time and a place. For us that was when we were 14 year old BMX rats who spent most of our free time riding fast and jumping off curved stationary objects. aka – We burnt more glycogen than a space shuttle launch. Since those pre-teen days, we’ve cut the soda imbibing down to the random Mexican coke paired with an animal style In and Out burger. But, the nostalgic ring of a Mellow Yellow jingle can still get conjured up pretty fast, especially when you see a move like this. Over the years Mellow Yellow, Coca Cola’s answer to the popularity of Mountain Dew, has gone through it’s iterations of can designs. Initially targeting the post 70’s hippies and then into 80’s surfers. Finally it settled in with a few iterations for the skate and X-games crews of the 90’s and early oughts. The juice hasn’t changed BUT this post was never about that. The new brand graphics are a huge departure from their history. The move puts them squarely into the energy drink line up (although no new energy added). We love the graphics. We love the “MY” double entendre. We can’t say we love the inner contents but sometimes our excitement isn’t just based on taste.
The wall of colorful boxes with the quirky logo and bad grammer copy drew us in moments after stepping foot on the Renegade Craft Fair floor. Christopher Coccagna, founder of T-WE TEA, holds the company title of “Director of Truth & Beauty” as well as “Expert in Fabulous” We didn’t want to take his word for it so we cupped. Then we cupped some more. After our third cupping (a tea tasting BTW) we saw past the intoxicating packaging and tasted the hand picked ingredients. We felt the hand mixed batches. We even saw the regions from which the brew was harvested. To add to all that, every tea is 100% organic, fair trade, and kosher sourced. That doesn’t make it easy to source but it does make it tasty.
Pepsi gets into the craft cola game…AGAIN. It’s hard to imagine the #41 company on the fortune 500 list started as “Brad’s Drink” in a North Carolina pharmacy. Pepsi 1893 is a throwback, although the trending craft culture of our modern, urban, artisanal landscape might have you believing otherwise. Here’s a quick history lesson. Caleb Davis Bradham mixes sugar, water, caramel, lemon oil, nutmeg and some fizzy water over ice. People fall in love. He sells 20,000 gallons of syrup. The US goes to war. Sugar is rationed. Post war sugar prices skyrocket. Bradham has no choice but to buy the high priced sugar to keep Pepsi-Cola alive. In 1923 Pepsi-Cola goes bankrupt. Scratching your chin? Fascinating, I know. That 17th century startup eventually became a success (as you know) so, think of this reissue as a return to Pepsi’s roots, a testament to perseverance, a set of simplistic natural flavors and a small (pharmacy) batch refreshment. There’s a ginger flavor too.
We love chai at FTHQ. When Dona Chai’s concentrate version popped up in our Brooklyn backyard we were, needless to say, first in line. They steep this stuff in small batches (unwritten law here in the BK) keeping an Hindu deities eye on quality. Our favorite thing is the recipes they provide for non-tea use. Talk about a multi-tasker.