Last weeks debacle by our former NYC mayor was just another notch on the ever chipping political follie tree. Shouldn’t it have tiiiiimbeeeeered by now? This mistake, and for those of you who had not heard-check this, caused a lot of attention on an unexpecting Philadelphia landscaping outfit. The reverberations quickly took over the world reaching Dublin and the peeps at Rascals Brewing quite quickly. Debuting their limited edition Four Saisons Total Landscaping Saison beer was not only marketing genius but set up to be quite tasty too. Only available in Ireland for now, you might have a tough time getting your hands on it but I think we can all get tons of benefits from revisiting the can visual every once in a while for a chuckle.
More Drink Stuff
Full disclosure on this holiday gift reco. We’re tight with the Barking Irons guys. Help you move. Treat you to dinner. Bail you out of jail kind of tight. Disclosure aside, let’s talk delicious unique Americana history. With Barking Irons Applejack at the root of this story, we guarantee happiness under the tree. Or under those gold multi-candle holders. We digress, this spirit is the OG. Meaning, the British and Spanish sailed over to America. They couldn’t find the usual things to make booze from. They found a crap load of apples. “Jacking”, A freeze distillation process to increase the alcohol content, became a thing. They aptly named it Applejack. Boom, the first indigenous American liquor was born. Quick side note, we are by no means stepping over Haren A Pitahaya, the Apache and Maricopa saguaro cactus wine but Applejack was the first “modern” American spirit. Since then, most of us have forgotten about this story and the product it produced. The guys at Phear Creative thankfully have not. They put into production the first new Applejack option since Laird’s in 1780. What does all this mean? You can gift (yourself if you are so bold) not only a unique addition to ones home bar BUT a historical reference and story to go along with all the fabled Santa Claus tales.
Pepsi gets into the craft cola game…AGAIN. It’s hard to imagine the #41 company on the fortune 500 list started as “Brad’s Drink” in a North Carolina pharmacy. Pepsi 1893 is a throwback, although the trending craft culture of our modern, urban, artisanal landscape might have you believing otherwise. Here’s a quick history lesson. Caleb Davis Bradham mixes sugar, water, caramel, lemon oil, nutmeg and some fizzy water over ice. People fall in love. He sells 20,000 gallons of syrup. The US goes to war. Sugar is rationed. Post war sugar prices skyrocket. Bradham has no choice but to buy the high priced sugar to keep Pepsi-Cola alive. In 1923 Pepsi-Cola goes bankrupt. Scratching your chin? Fascinating, I know. That 17th century startup eventually became a success (as you know) so, think of this reissue as a return to Pepsi’s roots, a testament to perseverance, a set of simplistic natural flavors and a small (pharmacy) batch refreshment. There’s a ginger flavor too.
With a week left to meet their goal, The Bierbox crew is trying to bring the beauty of 5 gallons of beer and the art of the nuances of hops and barley to your front door. Every three months they release a new recipe. This takes the guess work, and fear that your home brew will suck after all the work, out of the equation. The co-founders know their stuff having been in the home brew game for almost a decade. They are also supported by the awesomely, smart folks at Brooklyn Kitchen. With that deck of contributors you’re delivered a royal flush every time a box arrives. More proof? They made this history of beer infographic and a comprehensive homebrewing guide. Get knowledge. Buy beer (making kits).
Today is the perfect day to talk Sunday Beer. Not just because it’s the first day of the week but because here in NYC the mercury will not stay above 30 degrees. Sunday isn’t just another straight forward lager craft beer brand. To us it represents a little of that Sunday summer sun we so badly wish we had a ray of right now. We know this for many reasons but our favorite is that the first option on their website nav is not beer, it’s vibes. The story of where they brew and why they put it in cans is as good as my intro to this delectable beverage. Getting your hand son this easy drinking beauty is still a little tough. Available around Brooklyn, we fancy one with our Big Matt at Emmy Squared. A few spots in Manhattan are carrying this day of rest in a can, our go to chicken hit, Fields Good Chicken soon to be added to the list. As they expand distribution we’re guessing this spring every corner bodega will soon have a palette. For now you’ll have to slurp one up at one of these spots.