Thirty-eight years ago David Letterman started his late-night show, Tylenol capsules laced with potassium cyanide killed 7 people and the first issue of USA Today was published. As an eight-year-old, all of that paled in comparison to the introduction of McDonald’s McRib sandwich. This first brush with BBQ left an indelible mark that would stick with me years later at Memphis in May and while slurping up every full slab I could find from Mississippi to Chicago. Today this sandwich king is available nationwide for the first time since 2012. I know what you’re thinking, with all the incredible BBQ available across this great country why would I opt for a frozen, pre-formed, visually faked rib sandwich? You could easily dismiss my love as nostalgia but it runs deeper than that. Anthony Bourdain made a point to champion all food through the lens of culture. He was also known for his penchant for some of the more, let’s call it, faster of food options from time to time. With that in mind, the McRib is that food for me. Its impact on me was just as culturally profound as David Letterman challenging Johnny Carson or USA Today taking on the New York Times. I’m not the only one who feels this connection. McRib fans across the country have had lunch planned since this announcement in October so a word of advice if you are going to give it a go, and you should, get the McD’s app and order early.
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You might have wished you’d had this yesterday morning. Not a problem. Drinkel Hangover Prevention also has products for the post booze horror show. AKA morning. With names like reishi mushroom, milk thistle, glutathione antioxidant and N-ACETYL-CYSTEINE, Drinkwel has perfected recipes of multivitamins and dietary supplements to easy the symptoms of your hangover or prevent one all together. You can still get that greasy double cheeseburger, you’ll just need a new excuse as to why your eating it.
Adult cereal and adaptogens are quite old but both are fairly new to most of us. Dare I say trendy. Off Limits is a new cereal brand developed by Emily Miller, famous for all sorts of breakfast stuff like books and tours. Watching my grandmother eat her daily milk doused bowl of bran and wheat germ with a yuck face had me running for my Tony the Tiger well into my 30’s. These days, as a smarter, slower metabolism, dude an alternative was in order. We’ve highlighted some of these new cereal brands before. What takes Off Limits to the next level are these wonderful little adaptogens added to the crunchy O’s. Adaptogens are things you’ve heard of but don’t really know what they are aside from “they are good for you”. Originally created in 1947, I told you they were old, to describe a substance that may increase resistance to stress, today they promote other benefits such as anti-inflammation and hormonal balance. They have crazy names like rhodiola, schisandra and, most trendy, ashwagandha but they are basically roots and plants you can find in various parts of the world. Ashwagandha is the adaptogen in one of the two current Off Limits flavors, Zombie. The green O’s are made from rice, oat, and coconut flour with notes of vanilla and pandan. BTW, pandan is a Southeast Asian plant that when crushed gives off a sweet, floral scent. The other flavor is Dash. Championing a caffeinated female rabbit mascot, these dots are a chocolatey, coffee goodness guaranteed to pep you up. There are three different coffee ingredients in them. WOWO. No chill adaptogens in these. Together these two options get you up in the morning and put you down at night hence their claim that this is cereal for any time of day. As cereal nerds, we like that idea a lot. Aside from the quality and taste, the design of everything from the box to the website wins in our book. Emily partnered with Shepard Fairey’s Studio Number One for the character development and Pentagram partner, Astrid Stavro for the visual identity. She didn’t stop there. We opened this post with “old stuff but new to us”. Continuing on the old is new theme, they even brought back the free toy inside, although it’s not inside. It’s more a carnival ticket system approach. You accumulate tickets with each purchase and then can go shopping in their online toy store for stuff like mascot keychains and other fun tchotchkes. Next time you are hankering for your childhood, need a boost but hate 24hr energy, or need to mellow into slumberland drop some Off Limits in a bowl and fix that need in a most delicious and fun-loving way.
Farraday had the quintessential British welcome when I approached his booth at last month’s Fancy Food Show. With a mix of excitement and proper malaise he asked if i had ever tasted wasabi mayo as I starred at what looked like a bunch of interesting chutneys. Pre-occupied I sort of blew off the question with a yes which triggered Farraday to turn up the volume and swear I had never tasted anything as smooth and balanced as his. Focused in now on his Surinamese chutney, his increased decibels punched me into attention. I did try the unique and satisfying Surinamese chutney but the Wasabi & Mango Mayo was the show stopper. He was right about the balance and texture being the best I’ve ever tasted. The wasabi levels were just right. So perfect just some dipped veggies is the way to consume this killer product. Sad news is he doesn’t have US distribution yet so a pop over the pond is the only way to get his treats right now.
We love things in boxes. From shoes to toys to Apple products to stories, (That last one is a very obscure Magic Garden reference for our 70’s and 80’s born tribe.) our zeal redlines with every seal breaking, top flopping, layer sorting moment. It’s something about the first peek inside that makes our eyes widen and our knees knock like a school kid discovering an old milk crate of spray paint. Mix that with food and our vitals jump to a level we are some what slightly embarrassed to admit. Hence the rarely mentioned 2013 unboxing of a surprise bacon of the month delivery. When Luke’s Lobster announced their DIY lobster roll kits it took everything inside us to not drop to the food alter in the middle of 7th avenue and thank the seafood god (Crustaceous of course, right?) for the box bounty of sweet meat and firm, fresh buns that was now just a quick call or text away. We’ve been long time fans of Luke’s even collaborating on a stunted dinner series a few years back. Their expansion from NYC and Philly across the country and into Asia has been fantastic to watch. To think, that Maine fresh quality not only can make it across the world but to your kitchen table with the same perfection that you’d get in Kennebunkport is quite a herculean feat. Equipped with their secret recipe each box contains enough perfectly cooked knuckle and claw meat for 2 rolls, 2 fresh and non-soggy buns and a secret spice packet. We’re thinking summer party gift to augment the obligatory bottle of rose. Who doesn’t love the team that shows up with lobster rolls in tow. Crowdpleaser to say the least. Delicious food and a DIY craft. No one is better than you.