Thirty-eight years ago David Letterman started his late-night show, Tylenol capsules laced with potassium cyanide killed 7 people and the first issue of USA Today was published. As an eight-year-old, all of that paled in comparison to the introduction of McDonald’s McRib sandwich. This first brush with BBQ left an indelible mark that would stick with me years later at Memphis in May and while slurping up every full slab I could find from Mississippi to Chicago. Today this sandwich king is available nationwide for the first time since 2012. I know what you’re thinking, with all the incredible BBQ available across this great country why would I opt for a frozen, pre-formed, visually faked rib sandwich? You could easily dismiss my love as nostalgia but it runs deeper than that. Anthony Bourdain made a point to champion all food through the lens of culture. He was also known for his penchant for some of the more, let’s call it, faster of food options from time to time. With that in mind, the McRib is that food for me. Its impact on me was just as culturally profound as David Letterman challenging Johnny Carson or USA Today taking on the New York Times. I’m not the only one who feels this connection. McRib fans across the country have had lunch planned since this announcement in October so a word of advice if you are going to give it a go, and you should, get the McD’s app and order early.
