When I was a kid my mom used to take us to the Hostess bakery a few towns from our house. She’d pick up a few loaves of Wonder, a Home Pride (butter top wheat. You know the jingle) and then, much unlike the treats we’d be granted in the wallpaper store, mom would let us each pick a box of sweets. My standard go to was the famed Chocodile. This mythical, high-fructose boned, molar destroying, creature surpasses the unicorn, the centaur and even Frankenberry to own the category. Think I’m going a little too far? I’m not the only one who holds the Chocodile in such high and memorable regard.
For those who don’t know, the Choco-dile was a chocolate covered Twinkie that used a cocoa crocodile as their mascot and food advocate. The marketing alone was enough to love this amped up treat. Sinking my teeth through the chocolaty crust and into the spongy mid layer in anticipation of hitting the sweet cream center never got old. By now you’ve all heard what’s happened to Hostess. Alas, the death of an era, and a treat, that was in my all time top 10.
Backstory over. A couple weeks ago I walked past a new-ish Chelsea bakery and, with an ironic twist, the branding of the shop drew me in. Once inside my eyes widened as I peered into the oversized glass counter. Just beyond the crystal window I saw dozens of little pill shaped confections. Their specialty, I came to find out, were these small cake like loaves in unique flavors. Aka, home made Twinkies. As my brain caught up to what my eyes were frantically searching for my lungs released the breath I had been subconsciously holding since I walked in the shop. There, amongst the other gourmet flavors, was the smile inducing, cream filled, yellow cake covered in chocolate. Or…Chocodile 2014. I almost didn’t make it home but I knew I had to show Missus Tasty (who could care less about my quest to find Chocodiles). Seconds after I pulled it from the bag, showed my wife and declared my discovery (over her rolling of the eyes) I bit into the cake with every taste bud I had on red alert. A couple chews. A swallow. A final swallow and…NOPE. Not a Chocodile. A good attempt but I guess nothing is going to beat mass produced, decade long shelf life, 1980′s national bakery manufacturing. This was not unlike the time I purchased unopened underoos off ebay because as a boy that was my favorite smell on earth. Alas, both of these ivory-towers will only live on in my cortex. In the mean time Empire Bakery is a good quick fix and beyond the Choco flavor has a few other loaves worth a bite.
112 8th Ave, Manhattan, NY 10011