We don’t really condone soda. It might be one of the worst offensive product types created by us humans. That said, there is a time and a place. For us that was when we were 14 year old BMX rats who spent most of our free time riding fast and jumping off curved stationary objects. aka – We burnt more glycogen than a space shuttle launch. Since those pre-teen days, we’ve cut the soda imbibing down to the random Mexican coke paired with an animal style In and Out burger. But, the nostalgic ring of a Mellow Yellow jingle can still get conjured up pretty fast, especially when you see a move like this. Over the years Mellow Yellow, Coca Cola’s answer to the popularity of Mountain Dew, has gone through it’s iterations of can designs. Initially targeting the post 70’s hippies and then into 80’s surfers. Finally it settled in with a few iterations for the skate and X-games crews of the 90’s and early oughts. The juice hasn’t changed BUT this post was never about that. The new brand graphics are a huge departure from their history. The move puts them squarely into the energy drink line up (although no new energy added). We love the graphics. We love the “MY” double entendre. We can’t say we love the inner contents but sometimes our excitement isn’t just based on taste.
More Drink Stuff
It’s been five elections now since 7-Eleven started this brilliant campaign. This year dubbed “7 Election”, customers show their support for their favorite candidate by choosing the appropriate Speak Up Cup. It’s as simple as that. End of the day — they count the cups and gauge American’s sentiment. I’m not sure Hil and Trump pay much attention to the convenience store’s stats but I’ve always thought it was a smart way to see a non-partisan, anti-bloated government, data set. Plus, you wind up with a hot cup of coffee when done voting. From what we can figure out, this year, stats are being hosted on The Onion. Kinda weird they don’t have their own website but, hell, The Onion makes sense…I guess. Get out there America, it’s your birthright. Morning coffee that is. Voting is good too.
Keeping with this weeks theme, next St. Patrick’s Day be prepared with your own craft brew. The Craft Beer Brewing Kit gives you step-by-step directions how to get the hoppiest, grapefruit infused, saison your tongue has ever tasted. Ok, that’s actually an impossible beer. You’ll have to pick one style for each batch. Choose from a dozen types from Hefeweizen to IPA to Irish Stout and in about 2 weeks time you’ll have your own craft brew ready to drink.
We haven’t been this excited about milk since we discovered Frosted Flakes in 1982. 100 years ago the Shatto family started raising cattle. In 2003 they decided to start making their own milk and then cheese, then, butter, cookies, ice cream and now juice. They also decided to brand everything with an irreverent and slightly off utter humor. They developed a list of core values for their brandd and then punned the hell out of them. Lines like, “No hormones. Yes Whey.” and “Udder to store. Under 24.” We love everything about the Shatto Milk Company but mainly their milk. It’s a testament to a pure and best-in-class, raw ingredient being the cornerstone of so many other products. In the case of the Shatto family, that means their OWN products. Ohh right, and they brought back the milkman too. OMG. Yes. My Frosted Flakes will never be the same. Now, if I only lived in Kansas City.
We missed Christmas with this one but figured it’s not too late to give ourselves a new years gift. The GrowlerWerks uKeg fixes a whole bunch of problems for us with the new beerland mania. We’re those peeps who like to sip at our craft beers over a week or two not guzzle them in a race to beat the carbonation monster. This has resulted in us dabbling in far less bespoke beer than we have access to. Especially now that we are in the Queens epicenter of beer making this beautiful growler system discovery will really change the game for us. Although it comes in two finishes, the copper is by far the more elegant and pish-posh of the two elevating not only the taste but the “I am a serious, dope-AF, beer dude” persona. We like that. Plus, makes the wife love to pour from it as well. They have a real hard time not playing with copper and gold finished objects these days. We’re going to put this thing through the paces at Queens Brewery and Finback for the new year and report back. (On the IG) Happy New Beer squad.