Pepsi gets into the craft cola game…AGAIN. It’s hard to imagine the #41 company on the fortune 500 list started as “Brad’s Drink” in a North Carolina pharmacy. Pepsi 1893 is a throwback, although the trending craft culture of our modern, urban, artisanal landscape might have you believing otherwise. Here’s a quick history lesson. Caleb Davis Bradham mixes sugar, water, caramel, lemon oil, nutmeg and some fizzy water over ice. People fall in love. He sells 20,000 gallons of syrup. The US goes to war. Sugar is rationed. Post war sugar prices skyrocket. Bradham has no choice but to buy the high priced sugar to keep Pepsi-Cola alive. In 1923 Pepsi-Cola goes bankrupt. Scratching your chin? Fascinating, I know. That 17th century startup eventually became a success (as you know) so, think of this reissue as a return to Pepsi’s roots, a testament to perseverance, a set of simplistic natural flavors and a small (pharmacy) batch refreshment. There’s a ginger flavor too.
More Drink Stuff
Gray Whale gin could be the hardest working spirit in the business. As gins become more and more interesting to me I’ve begun to seek out the less straight forward botanical mixes. Thankfully the UK is having a craft gin explosion and on a recent trip to California, I discovered the US isn’t far behind. Gray Whale gin chose its flavors based on the migratory path of the gray whale. Aside from being so #verycalifornian the foraged ingredients made for a unique taste and that, after all, is what I am after. With foraged botanicals running from Baja all the way up to Mendocino, the effort for that flavor may be unmatched by any other craft distiller. The outrageously mesmerizing aquamarine bottle that has an enticing depth illusion adds to our allure while their simplistic, contemporary, labeling design sold us. We’re suckers for a well-branded spirit.
The whole SingleCut Brewery had me on the eyes with their label design but the Jenny Said IIPA got me on the lips. With all the hoppy hop hopness out there these days it was a pleasure to get some stronge floral and fruit bits for balance. We’re not real beer snobs here so enough with the tasting note commentary. Simple truth is, it’s an easy to drink IPA out of a dope graphic can. Plus, these guys hold up in Astoria Queens and you know we’re crushing on #QNS hard these days. Consider your Memorial Day started.
F+B robots are coming at us this week like Rosie when George Jetson gets home from work. On the heels of the Creator burger restaurant, Tipsy Robot in Las Vegas (No shock that a grain alcohol, cocktail making, robot lives in the city of sin) will mix a drink you ordered through your other robot, your phone. See what’s happening here? Robot to robot. Of the extensive Vegas curated menu our clear favorite was the Bionic Bomb. This 28oz frozen cocktail starts with some raw white refined sugar in the form of something they call Passion Berry to get you good and wired. Next they up the ante and sugar taste with none other than the grandmomma of flavored vodka, Stoli Razberi. You gotta respect that Z. Remembering this is Vegas the final robotic, precision pour is 4oz of Cruzan 151 Rum to float this fribble and your sobriety to all but a memory. Did we mention it comes in a Tipsy Robot Souvenir Cup? Yeah, that happens. We were curious what, or who really, was behind this autonomous bartender, so we did some digging. Turns out, the Italians. Seriously, The Makr Shakr, as the white label robot is called, was designed by Carlo Ratti Associati out of Torino, Italy, the birthplace of Vermouth for those who are down with the Negroni. Carlo Ratti Associati specializes in design and innovation, and now I guess robotics. Or, maybe, that’s the innovation part. I imagine the teams beta tests were Aperol Spritz’s and Negroni’s instead of the freebase drinks the Tipsy Robot is pouring in Nevada. Jokes aside, this team has created projects like Supermarket of the Future and Paris navigating Gym (a boat that runs on spin cycle bike power) which is to say, some awesome projects. When we realized they weren’t cucks we really started loving what they created regardless of its location or application. Considering all that, maybe one more Bionic Bomb is not a bad idea. That’s either innovation talking or the 151.
We missed Christmas with this one but figured it’s not too late to give ourselves a new years gift. The GrowlerWerks uKeg fixes a whole bunch of problems for us with the new beerland mania. We’re those peeps who like to sip at our craft beers over a week or two not guzzle them in a race to beat the carbonation monster. This has resulted in us dabbling in far less bespoke beer than we have access to. Especially now that we are in the Queens epicenter of beer making this beautiful growler system discovery will really change the game for us. Although it comes in two finishes, the copper is by far the more elegant and pish-posh of the two elevating not only the taste but the “I am a serious, dope-AF, beer dude” persona. We like that. Plus, makes the wife love to pour from it as well. They have a real hard time not playing with copper and gold finished objects these days. We’re going to put this thing through the paces at Queens Brewery and Finback for the new year and report back. (On the IG) Happy New Beer squad.