T-WE TEA

We don’t really condone soda. It might be one of the worst offensive product types created by us humans. That said, there is a time and a place. For us that was when we were 14 year old BMX rats who spent most of our free time riding fast and jumping off curved stationary objects. aka – We burnt more glycogen than a space shuttle launch. Since those pre-teen days, we’ve cut the soda imbibing down to the random Mexican coke paired with an animal style In and Out burger. But, the nostalgic ring of a Mellow Yellow jingle can still get conjured up pretty fast, especially when you see a move like this. Over the years Mellow Yellow, Coca Cola’s answer to the popularity of Mountain Dew, has gone through it’s iterations of can designs. Initially targeting the post 70’s hippies and then into 80’s surfers. Finally it settled in with a few iterations for the skate and X-games crews of the 90’s and early oughts. The juice hasn’t changed BUT this post was never about that. The new brand graphics are a huge departure from their history. The move puts them squarely into the energy drink line up (although no new energy added). We love the graphics. We love the “MY” double entendre. We can’t say we love the inner contents but sometimes our excitement isn’t just based on taste.

Open sourced beer to lower production costs at all corners might sound like Silicon Valley and Golden Colorado had a baby but actually it was the Connecticut Better Half Brewery guys deciding to help their industry, and community, stay on their feet during COVID-19. All Together Beer is the aptly named collaborative brew experiment now being produced by over 700 breweries in 51+ countries. As they mention in their pointed but heartfelt explanation of this project, their business relies on social gathering. The idea was to align a recipe, label design, printers and other resources to cut the production costs and increase the margin. In turn putting more profit into the small breweries utilizing the open source tools. Donate the excess or use it to stay afloat is the only ask from the Other Half team. Based on the recipe, the brew sounds to be a pretty straight forward IPA which will promote consistency across brewing around the world and as the weather gets warmer a cold, refreshing reprieve from the doldrums of our quarantine. Early batches have sold out but with more crafters jumping in weekly more is just a hops away.

Yeah, we know, you’ve started your detox. You feel horrible about 2020. You’ve finally admitted to your roomate, or spouse, that your pandemic excuse to imbibe undermined all your positive behavioral aspirations leaving you with bar bottles as low as your self-esteem. First off, buck up. You just made it through one of the the hardest years of your life. Coping mechanisms were expected, that is why they are called that. Now that you’ve coped you are ready for a new, vaccinated year of mindfulness and positive manifestation. Good for you but don’t go too far down the rabbit hole only to hiccup in late January and blow the whole thing. My dad used to say everything in moderation and in most cases that works well. I co-opted that idea making it my own, “drink like an Italian”. Which is to say, cold turkey isn’t your only way to mental and physical bliss. For now, we’ll play along. We’ve corralled our top 5 non-alcoholic (or almost alcohol free) substitutes to aid in your epic January crusade to stay off the hooch.

1. Seedlip is the one we’ve been sipping the longest. A trio of herbaceous concoctions that easily simulate gin and those bitter cocktails you miss most.

2. Kin we’ve not officially tried yet but their commitment to wellness is so deep that we couldn’t even find the “we are a non-alcoholic” description on their website without serious digging. Talk about manifestation. I guess they think their energy communicates their value prop. Ohh sooo modern millennial of them.

3. Monday Gin is our newest fav because we’ve been know to overstock gin like we were headed to an ark during a flood. The art deco labelling lets us feel quite Gatsby while we sip everything from G+T’s to negronis.

4. Haus was started by an old photographer friend of mine and is this lists only low-alcohol choice. Back to that moderation, a full ABV removal isn’t always necessary and this trio of flavors champions the apertif. Again, Drink like an Italian. With flavors like Spiced Cherry, Citrus Flower and Lemon Lavender, you’re bound to find a refreshing pre-dinner sip that gives you enough of what you crave without too much of what you are trying so hard to avoid.

5. Lyre is last on the list and newest to us. They have the most complete range of alternative spirits on our list. Cleverly they used known alcoholic vocabulary to bundle their products and direct us to what we’d like best. Things like the negroni set or the boulevardier set are trifectors substituting each of those critical ingredients to produce a non-alcoholic version of your 2020, mid-week, home, happy-hour ritual. The line up includes a Dry London Spirit, an American Malt, a White Cane Spirit , a Dark Cane Spirit, a Spiced Cane Spirit, a Dry and Rosso Aperitif, a Coffee Liqueur, an Amaretti, an Italian Orange, and finally an Orange Sec. Not surprising, their dry Jan twelve pack is sold out. Regardless if you are an abstainer or a moderator this January, start with the above list for a leg up in your new endeavors.

Our favorite place to start is linked below. That should get you on your way to turning that bad bar into a good czar of mindfulness. Happy sipping.

With a week left to meet their goal, The Bierbox crew is trying to bring the beauty of 5 gallons of beer and the art of the nuances of hops and barley to your front door. Every three months they release a new recipe. This takes the guess work, and fear that your home brew will suck after all the work, out of the equation. The co-founders know their stuff having been in the home brew game for almost a decade. They are also supported by the awesomely, smart folks at Brooklyn Kitchen. With that deck of contributors you’re delivered a royal flush every time a box arrives. More proof? They made this history of beer infographic and a comprehensive homebrewing guide. Get knowledge. Buy beer (making kits).