Open sourced beer to lower production costs at all corners might sound like Silicon Valley and Golden Colorado had a baby but actually it was the Connecticut Better Half Brewery guys deciding to help their industry, and community, stay on their feet during COVID-19. All Together Beer is the aptly named collaborative brew experiment now being produced by over 700 breweries in 51+ countries. As they mention in their pointed but heartfelt explanation of this project, their business relies on social gathering. The idea was to align a recipe, label design, printers and other resources to cut the production costs and increase the margin. In turn putting more profit into the small breweries utilizing the open source tools. Donate the excess or use it to stay afloat is the only ask from the Other Half team. Based on the recipe, the brew sounds to be a pretty straight forward IPA which will promote consistency across brewing around the world and as the weather gets warmer a cold, refreshing reprieve from the doldrums of our quarantine. Early batches have sold out but with more crafters jumping in weekly more is just a hops away.
More Drink Stuff
Today is the perfect day to talk Sunday Beer. Not just because it’s the first day of the week but because here in NYC the mercury will not stay above 30 degrees. Sunday isn’t just another straight forward lager craft beer brand. To us it represents a little of that Sunday summer sun we so badly wish we had a ray of right now. We know this for many reasons but our favorite is that the first option on their website nav is not beer, it’s vibes. The story of where they brew and why they put it in cans is as good as my intro to this delectable beverage. Getting your hand son this easy drinking beauty is still a little tough. Available around Brooklyn, we fancy one with our Big Matt at Emmy Squared. A few spots in Manhattan are carrying this day of rest in a can, our go to chicken hit, Fields Good Chicken soon to be added to the list. As they expand distribution we’re guessing this spring every corner bodega will soon have a palette. For now you’ll have to slurp one up at one of these spots.
It’s been five elections now since 7-Eleven started this brilliant campaign. This year dubbed “7 Election”, customers show their support for their favorite candidate by choosing the appropriate Speak Up Cup. It’s as simple as that. End of the day — they count the cups and gauge American’s sentiment. I’m not sure Hil and Trump pay much attention to the convenience store’s stats but I’ve always thought it was a smart way to see a non-partisan, anti-bloated government, data set. Plus, you wind up with a hot cup of coffee when done voting. From what we can figure out, this year, stats are being hosted on The Onion. Kinda weird they don’t have their own website but, hell, The Onion makes sense…I guess. Get out there America, it’s your birthright. Morning coffee that is. Voting is good too.
Yeah, we know, you’ve started your detox. You feel horrible about 2020. You’ve finally admitted to your roomate, or spouse, that your pandemic excuse to imbibe undermined all your positive behavioral aspirations leaving you with bar bottles as low as your self-esteem. First off, buck up. You just made it through one of the the hardest years of your life. Coping mechanisms were expected, that is why they are called that. Now that you’ve coped you are ready for a new, vaccinated year of mindfulness and positive manifestation. Good for you but don’t go too far down the rabbit hole only to hiccup in late January and blow the whole thing. My dad used to say everything in moderation and in most cases that works well. I co-opted that idea making it my own, “drink like an Italian”. Which is to say, cold turkey isn’t your only way to mental and physical bliss. For now, we’ll play along. We’ve corralled our top 5 non-alcoholic (or almost alcohol free) substitutes to aid in your epic January crusade to stay off the hooch.
2. Kin we’ve not officially tried yet but their commitment to wellness is so deep that we couldn’t even find the “we are a non-alcoholic” description on their website without serious digging. Talk about manifestation. I guess they think their energy communicates their value prop. Ohh sooo modern millennial of them.
3. Monday Gin is our newest fav because we’ve been know to overstock gin like we were headed to an ark during a flood. The art deco labelling lets us feel quite Gatsby while we sip everything from G+T’s to negronis.
4. Haus was started by an old photographer friend of mine and is this lists only low-alcohol choice. Back to that moderation, a full ABV removal isn’t always necessary and this trio of flavors champions the apertif. Again, Drink like an Italian. With flavors like Spiced Cherry, Citrus Flower and Lemon Lavender, you’re bound to find a refreshing pre-dinner sip that gives you enough of what you crave without too much of what you are trying so hard to avoid.
5. Lyre is last on the list and newest to us. They have the most complete range of alternative spirits on our list. Cleverly they used known alcoholic vocabulary to bundle their products and direct us to what we’d like best. Things like the negroni set or the boulevardier set are trifectors substituting each of those critical ingredients to produce a non-alcoholic version of your 2020, mid-week, home, happy-hour ritual. The line up includes a Dry London Spirit, an American Malt, a White Cane Spirit , a Dark Cane Spirit, a Spiced Cane Spirit, a Dry and Rosso Aperitif, a Coffee Liqueur, an Amaretti, an Italian Orange, and finally an Orange Sec. Not surprising, their dry Jan twelve pack is sold out. Regardless if you are an abstainer or a moderator this January, start with the above list for a leg up in your new endeavors.
Our favorite place to start is linked below. That should get you on your way to turning that bad bar into a good czar of mindfulness. Happy sipping.