It sucks in New York right now. Dark at 5:30 is a total mind screwball. All the more reason to get a 5pm coffee. Which is exactly what I did. As I waited for my indulgent and spontaneously ordered lemon square, I wondered what was taking an extra minute. New Yorkers are so impatient. Seconds later this box arrived. I was confused and apparently my face gave me away. The barista looked down at the box, then back at me and smiled as he went off to make a grande carmel, mocha, latte, with soy, equal and no foam. Never-the-less. I was amused. I love good packaging. If Starbucks is trying to act more like Apple I love it. No food establishment has yet to beat my UK favorite EAT. Just look at their packaging and design. Simple and lovely. As much as I liked my little Starbucks box I couldn’t help but think of the extra time it takes to box it up, the extra expense for the box, and the cost to store those boxes. This reminds me of one of my favorite packings of all time. The original McDonald’s Yogurt parfait container. It was a flipped soda lid that keep the granola and yogurt separate. Talk about a multitasking, money saving idea. Dear Starbucks, thanks but all that hassle for this little thing seems a touch ineffiecient.
