It’s not news to anyone that the hospitality industry has been devastated by the COVID-19 threat. The shutdown mandate for the industry has been in effect for three weeks now and writing about food seems a bit insensitive and frankly less meaningful, although, a mindless escape from the morbid 24 hour news cycle we’re captured in is a welcome reprieve.
What’s incredible to us is how the hospitality industry is reacting. Down and out (for the time being) many have funds to help their employees while others are still cooking to help frontline workers stay nourished and healthy. It’s these selfless pivots that have us most impressed (humbled and optimistic). Hedley & Bennett, the apron makers, launched the Wake Up & Fight mask effort this week and besides impressing us gave us an amazing way to help our frontline workers be more protected. They have innovated by turning their apron factory into a protective mask operation to aid in the worldwide shortage in personal protection equipment (PPE).
Pulling from the get one give one model, each purchase allows a mask to be made for frontline essential workers. It’s a triple collab between HEPA filter maker Think Crucial, Dr. Robert Cho, Chief of Staff of Shriners for Children Medical Center in Pasadena, CA and them. Their apron material is used to sew a mask with an inside pocket for a replaceable HEPA filter. It’s important to note that this doesn’t replace an N95 respirator in effectiveness but the CDC says the point of a mask is not to protect you from inhaling the virus but to stop the spread of it, especially if you are asymptomatic. Frontline workers need PPE because they are face-to-face with live, confirmed, symptomatic patients all day long. Heros in other words. In such a critical moment in history this selfless, in it together humanity will be rewarded not just those who spearhead these efforts but all of us worldwide. You can purchase masks from their website or send a bulk order inquiry if you are so inclined to help at scale.