We haven’t been this excited about milk since we discovered Frosted Flakes in 1982. 100 years ago the Shatto family started raising cattle. In 2003 they decided to start making their own milk and then cheese, then, butter, cookies, ice cream and now juice. They also decided to brand everything with an irreverent and slightly off utter humor. They developed a list of core values for their brandd and then punned the hell out of them. Lines like, “No hormones. Yes Whey.” and “Udder to store. Under 24.” We love everything about the Shatto Milk Company but mainly their milk. It’s a testament to a pure and best-in-class, raw ingredient being the cornerstone of so many other products. In the case of the Shatto family, that means their OWN products. Ohh right, and they brought back the milkman too. OMG. Yes. My Frosted Flakes will never be the same. Now, if I only lived in Kansas City.
More Drink Stuff
The wall of colorful boxes with the quirky logo and bad grammer copy drew us in moments after stepping foot on the Renegade Craft Fair floor. Christopher Coccagna, founder of T-WE TEA, holds the company title of “Director of Truth & Beauty” as well as “Expert in Fabulous” We didn’t want to take his word for it so we cupped. Then we cupped some more. After our third cupping (a tea tasting BTW) we saw past the intoxicating packaging and tasted the hand picked ingredients. We felt the hand mixed batches. We even saw the regions from which the brew was harvested. To add to all that, every tea is 100% organic, fair trade, and kosher sourced. That doesn’t make it easy to source but it does make it tasty.
My first brush with this was in a small, craft spirits shop near my house. My father has a penchant for ginger and rum so I thought gifting him a bottle would be thoughtful. The following weekend a text storm from my mother was requesting a case. Some for them. Some for the friends they had over for dinner. Apparently, after decoding iMessage, the four of them were really enjoying the Ready-to-Drink part of Gingeroo. My father later expressed to me, in a way only he can, that every adjective on the bottle was completely true to the product. He emphatically recited those adjectives using his self declared third rule of learning, repetition. Last week we got a little closer to the root of the Gingeroo when we were perusing the New Orleans Whole Foods. The Celebration Distillation, located on Frenchmen Street in New Orleans, is the oldest premium rum distillery in the United States and the nice peeps at Gingeroo welcome pop-ins. With descriptors like refreshing, spicy and delicious, if the folks that make this nectar are as true to the words on their bottle, it’s worth a stop and a sip.
As cocktail trends get oakier and smokier mixologists are always looking for new tricks to enhance the taste and the theater of their work. Gone are the oohs and lick lipping ahhs of Tom Cruise flipping bottles. On a recent trip to Milan I had a bartender smoke infuse my Old Fashioned right in front of me. The guys at Oak Bottle are bringing some of that mixology magic to your dinner party or, just your daily post work unwinder sips. The idea was born from the technic of using smaller barrels to “age” wine faster. Taking that a step farther, Oak Bottle aims to age whatever you’d like to put in it. Consider it super small batch.
Keeping with this weeks theme, next St. Patrick’s Day be prepared with your own craft brew. The Craft Beer Brewing Kit gives you step-by-step directions how to get the hoppiest, grapefruit infused, saison your tongue has ever tasted. Ok, that’s actually an impossible beer. You’ll have to pick one style for each batch. Choose from a dozen types from Hefeweizen to IPA to Irish Stout and in about 2 weeks time you’ll have your own craft brew ready to drink.