My first brush with this was in a small, craft spirits shop near my house. My father has a penchant for ginger and rum so I thought gifting him a bottle would be thoughtful. The following weekend a text storm from my mother was requesting a case. Some for them. Some for the friends they had over for dinner. Apparently, after decoding iMessage, the four of them were really enjoying the Ready-to-Drink part of Gingeroo. My father later expressed to me, in a way only he can, that every adjective on the bottle was completely true to the product. He emphatically recited those adjectives using his self declared third rule of learning, repetition. Last week we got a little closer to the root of the Gingeroo when we were perusing the New Orleans Whole Foods. The Celebration Distillation, located on Frenchmen Street in New Orleans, is the oldest premium rum distillery in the United States and the nice peeps at Gingeroo welcome pop-ins. With descriptors like refreshing, spicy and delicious, if the folks that make this nectar are as true to the words on their bottle, it’s worth a stop and a sip.
More Drink Stuff
You know we love lemons. You know we love Italy. You know we love local food makers. All those hearts collided in Amsterdam of all places. While poking around De Hallen mesmerized at all the incredible, local, makers we found Bello Limoncello. The svelte, frosted bottle and clean, bold graphic triggered our pavlovian response to hipsterized old world classics. Considering my 89 year old uncles high octane version of citrus aperitif, this mustache adorned version gave me hope for a sipable post meal drink that augments instead of memory erases the completed meal that proceeds the ritual. Started by two Dutch buddies on a trip to Italy, it’s now quite the craze in Amsterdam. Their description is perfect so we’ll just cut and paste this perfect explanation. “A high-quality drink for the highly ambitious. Produced with Italian maschismo and Amsterdam bravoure.” Boss. Right? Their IG is pretty dope too. Check it. We’re hoping it makes it to the states soon but if you just can’t wait, like us, you can get it online.
Keeping with this weeks theme, next St. Patrick’s Day be prepared with your own craft brew. The Craft Beer Brewing Kit gives you step-by-step directions how to get the hoppiest, grapefruit infused, saison your tongue has ever tasted. Ok, that’s actually an impossible beer. You’ll have to pick one style for each batch. Choose from a dozen types from Hefeweizen to IPA to Irish Stout and in about 2 weeks time you’ll have your own craft brew ready to drink.
Finally there’s a companion for my stadium buddy. For those tough times when you need to fake out the cops, security, your parents or your wife, Lolo Lids has you covered. Literally. Disguised as a bad airport kiosk coffee you’re left to meander the streets, stadium or floors in Bloomingdales while nipping on your favorite carbonated beverage. Masquerading as a hot cup of java, your beer (let’s be honest, that’s what we’re talking about here) will help you avoid the sneers and jeers of grimace faced citizens on that 11am furniture fabric selection appointment. We don’t mean to sound so jaded or alcoholic about things. We’re just saying, sometimes you have to do something boring and sipping a drink can make it a little better.
Pepsi gets into the craft cola game…AGAIN. It’s hard to imagine the #41 company on the fortune 500 list started as “Brad’s Drink” in a North Carolina pharmacy. Pepsi 1893 is a throwback, although the trending craft culture of our modern, urban, artisanal landscape might have you believing otherwise. Here’s a quick history lesson. Caleb Davis Bradham mixes sugar, water, caramel, lemon oil, nutmeg and some fizzy water over ice. People fall in love. He sells 20,000 gallons of syrup. The US goes to war. Sugar is rationed. Post war sugar prices skyrocket. Bradham has no choice but to buy the high priced sugar to keep Pepsi-Cola alive. In 1923 Pepsi-Cola goes bankrupt. Scratching your chin? Fascinating, I know. That 17th century startup eventually became a success (as you know) so, think of this reissue as a return to Pepsi’s roots, a testament to perseverance, a set of simplistic natural flavors and a small (pharmacy) batch refreshment. There’s a ginger flavor too.