My first brush with this was in a small, craft spirits shop near my house. My father has a penchant for ginger and rum so I thought gifting him a bottle would be thoughtful. The following weekend a text storm from my mother was requesting a case. Some for them. Some for the friends they had over for dinner. Apparently, after decoding iMessage, the four of them were really enjoying the Ready-to-Drink part of Gingeroo. My father later expressed to me, in a way only he can, that every adjective on the bottle was completely true to the product. He emphatically recited those adjectives using his self declared third rule of learning, repetition. Last week we got a little closer to the root of the Gingeroo when we were perusing the New Orleans Whole Foods. The Celebration Distillation, located on Frenchmen Street in New Orleans, is the oldest premium rum distillery in the United States and the nice peeps at Gingeroo welcome pop-ins. With descriptors like refreshing, spicy and delicious, if the folks that make this nectar are as true to the words on their bottle, it’s worth a stop and a sip.
More Drink Stuff
Four Saisons Total Landscaping Beer
Last weeks debacle by our former NYC mayor was just another notch on the ever chipping political follie tree. Shouldn’t it have tiiiiimbeeeeered by now? This mistake, and for those of you who had not heard-check this, caused a lot of attention on an unexpecting Philadelphia landscaping outfit. The reverberations quickly took over the world reaching Dublin and the peeps at Rascals Brewing quite quickly. Debuting their limited edition Four Saisons Total Landscaping Saison beer was not only marketing genius but set up to be quite tasty too. Only available in Ireland for now, you might have a tough time getting your hands on it but I think we can all get tons of benefits from revisiting the can visual every once in a while for a chuckle.
Liquid Death Water
They had us at Murder Your Thirst. At first look Liquid Death Mountain Water seems like Johnny Rotten and Gwyneth Paltrow had an illegitimate tall boy. That still might be largely true but on second glance this is an anarchist’s letter to the perfectly pinkified, millennial, wellness, team member walking through Nomad sipping a CBD infused, Cha Cha Macha in their Sweaty Betty bottoms and color matched Lulu top post Pure Barre class on their way to a M N D F L session. We’re not hating, just maybe a little overtired of the strict, gentrified urban experience that’s all too polished around our office these days. People still work in factories. They still triple shift to feed their kids. They still fall off the wagon, smoke two packs of reds and show up for their 8am shift with their brain beating out of their skull. That is not to say that there’s not a middle ground to those two humans. It is to say, everyone needs to hydrate. That’s where Liquid Death Mountain Water levels the playing field with a beverage design that is as sensational as the people behind it. Every part of the experience has been carefully and perfectly thought through. You want to join the mailing list, no problem, just sign a contract to sell your soul. Not kidding. You want to know “About” why they created it? A word perfect description and philosophy explains everything including their intention to take their healthy water brand and help fund weird art, music, and entertainment that big corporate brands rarely will. They even made a righteous animated explainer video and then this fantastic PSA. As if all that was not enough for you to get on board the death hydration train and order up a case immediately, they even tweaked the “email sign up” toggle button in checkout to read; “I’d like to stay in the loop on news and special offers, just don’t bombard me with stupid bullsh*t”. There’s not much more for us to outline here except to hit their home page and click their FUCK YES buy button. Aces to the Liquid Death crew for this masterpiece.
Dona Chai Tea Concentrate
We love chai at FTHQ. When Dona Chai’s concentrate version popped up in our Brooklyn backyard we were, needless to say, first in line. They steep this stuff in small batches (unwritten law here in the BK) keeping an Hindu deities eye on quality. Our favorite thing is the recipes they provide for non-tea use. Talk about a multi-tasker.
GrowlerWerks uKeg
We missed Christmas with this one but figured it’s not too late to give ourselves a new years gift. The GrowlerWerks uKeg fixes a whole bunch of problems for us with the new beerland mania. We’re those peeps who like to sip at our craft beers over a week or two not guzzle them in a race to beat the carbonation monster. This has resulted in us dabbling in far less bespoke beer than we have access to. Especially now that we are in the Queens epicenter of beer making this beautiful growler system discovery will really change the game for us. Although it comes in two finishes, the copper is by far the more elegant and pish-posh of the two elevating not only the taste but the “I am a serious, dope-AF, beer dude” persona. We like that. Plus, makes the wife love to pour from it as well. They have a real hard time not playing with copper and gold finished objects these days. We’re going to put this thing through the paces at Queens Brewery and Finback for the new year and report back. (On the IG) Happy New Beer squad.