We love cereal but, in all honesty, we’ve been out of the carb for b-fast game a while. The occasional cereal milk cone from Milk Bar and my once a year splurge on an oversize bowl of the Great Tony the Tigers’ Frosted Flakes are about all the Saturday morning, five-year-old-kid impersonations I allow myself. Imagine my zeal when I realized a few boxes of this more than playful, yet almost none of the guilt, quad pack of keto-friendly cereal showed up at my door. Magic Spoon is doing god’s work, if your god’s name is Kellogg. As the disruption and bettering of just about everything these days continues with a heavy foot on the pedal, Greg and Gabi disrupted an industry built on sugar-coated grains with free prizes inside. Taking the four most popular cereals; Frosted, Fruity, Cinnamon and Cocoa and turning down the crap but keeping all the flavor is no small feat. Any of their keto-friendly, gluten and grain-free flavors barely have carbs, 3g net if you’re counting, and are packed with 12grams of protein. Considering a comparable bowl of Fruit Loops has 21 grams of carbs and 2 grams of protein, they quite literally flip the nutrition on it’s head. I know, what about your love for Toucan Sam, Count Chocula and the gang? Magic Spoon has that covered too. The boxes come with their own mascots and ride on sidekicks like Frosted Wizard and Flying Bunny. The team hasn’t produced any catchy jingles or wacky cartoon commercials yet but we wouldn’t put it past these guys to have animated mascots in the works. After all, they broke themselves into food disruption developing cricket energy bars so, this is an obvious second act. Uhh, sort of. As we learned when we were 5, pretty boxes and dancing animals only get you so far. If Magic Spoon tasted like the knock off Sugar Smacks your mom tried to pass off as authentic after a secret run to Pathmark we wouldn’t even be writing this story. So, product flavor is critical. First let’s talk about the shape. They went with the classic “O” for all four flavors. It took me a second to get past my love of the “flake” but on taste that quickly was forgotten. Each of the flavors was a time machine back to the 80’s right down to the last slurp of bowl milk. Impressed, I went in for a second round and decided the $40 a month subscription is as critical as my Spotify and Netflix monthlies. Speaking of, a little pairing of the two seem in order this Saturday morning. Here I come Papa Smurf.
More Food Stuff
On a walk up to Jean-Talon Market we walked into a store that at first seemed to be all duck. As we made our way to the front counter we discovered the Ils En Fument Du Bon sausage counter. Technically they classify themselves as charcuterie but it’s their sausage selection that grabbed us by the taste buds. Scanning the counter our tongues watered over tequila lime, foie gras and spaghetti sausages. There’s spaghetti IN the casing. Crazy. These are only three of about 30 different concoctions. All of them twisting your brain around contrasting ingredients. The picture above does the perfect job of explaining the owner and the vibe of this artisanal brand. If these guys aren’t on VICE by summer someone in editorial blew it.
Meat Hook Sausage Company ran a Kickstarter about a year back but now the successful Brooklyn butcher has taken their star product beyond the shop and packaged it up in supermarkets near you. Near you if you live outside their Williamsburg epicenter but still in hipster distance. The real hook to these tubular treats is they cover the classics but run crazy with some more creative options. Much like the Ample Hills approach to sausage. You’ll find the classic Italian, Brats and even a hotdog on the straight side of the options. Then it breaks out with ridiculously exciting options. Try a Bacon Cheeseburger (exactly what you’d think it is) or
Big Trouble In Little Dumpling, everything a dumpling would have to be awesome just inside a casing instead of a raviolo. The list continues with Buffalo Chicken, Beet Roasted Onion Sausage (no it is not vegetarian), Chicken Tikka Masala Sausage, a Banh Mi and even the one that got them on the map in this game, a pork, pepperjack cheddar cheese, roasted jalapenos and Texas Pete hot sauce sausage named Long Dong Bud. If all this has made you’re non-NYC resident mouth water their is a solution to this, delivery just became available via Mercato. Considering the biggest grill day of the year is looming, we’d suggest an order is in…order.
Who doesn’t want to roll up to Thanksgiving with a gallon of whey? Protein brined in protein might be a little bit of a change for you but The White Moustache claims it produces one of the juiciest birds you can cook. With their order only Whey Turkey Brine you can be the hero of the table. Add on some of their other products to accompany and you have apps and desserts covered as well. We’ve been big fans of their labneh and yogurt for years now. This annual item only adds to our obsession of their truly small batch products.
I didn’t even know that sweet pepper relish was a thing when I dropped a sample spoon of the luscious condiment on my tongue. After 3 hours walking the aisles of the massive Fancy Food Show, you get a little tasted out. By that point, you are not expecting to taste something that excites you the way this did. As my tastebuds transmitted the sweet and spicy to my brain, Andrew Schiavetti, founder of Fourth Creek Food Co., smiled widely as if to say, “I’ve been seeing reactions like this all day.” On second bite, I knew I was hooked. “What is this?” I asked as if it came from another planet. Ready with the answer, the rep, explained in detail but all I heard was “amazing”. The story I missed, because my brain was focusing on taste, was one of those my-mom-made-this-awesome-so-we-jarred-it-for-your-pleasure type stories. The best part is their whole line is this good and I am subsequently addicted to bruschetta made solely of their products. Thanks mom Fourth Creek.