We love chai at FTHQ. When Dona Chai’s concentrate version popped up in our Brooklyn backyard we were, needless to say, first in line. They steep this stuff in small batches (unwritten law here in the BK) keeping an Hindu deities eye on quality. Our favorite thing is the recipes they provide for non-tea use. Talk about a multi-tasker.
Yeah, we know, you’ve started your detox. You feel horrible about 2020. You’ve finally admitted to your roomate, or spouse, that your pandemic excuse to imbibe undermined all your positive behavioral aspirations leaving you with bar bottles as low as your self-esteem. First off, buck up. You just made it through one of the the hardest years of your life. Coping mechanisms were expected, that is why they are called that. Now that you’ve coped you are ready for a new, vaccinated year of mindfulness and positive manifestation. Good for you but don’t go too far down the rabbit hole only to hiccup in late January and blow the whole thing. My dad used to say everything in moderation and in most cases that works well. I co-opted that idea making it my own, “drink like an Italian”. Which is to say, cold turkey isn’t your only way to mental and physical bliss. For now, we’ll play along. We’ve corralled our top 5 non-alcoholic (or almost alcohol free) substitutes to aid in your epic January crusade to stay off the hooch.
1. Seedlip is the one we’ve been sipping the longest. A trio of herbaceous concoctions that easily simulate gin and those bitter cocktails you miss most.
2. Kin we’ve not officially tried yet but their commitment to wellness is so deep that we couldn’t even find the “we are a non-alcoholic” description on their website without serious digging. Talk about manifestation. I guess they think their energy communicates their value prop. Ohh sooo modern millennial of them.
3. Monday Gin is our newest fav because we’ve been know to overstock gin like we were headed to an ark during a flood. The art deco labelling lets us feel quite Gatsby while we sip everything from G+T’s to negronis.
4. Haus was started by an old photographer friend of mine and is this lists only low-alcohol choice. Back to that moderation, a full ABV removal isn’t always necessary and this trio of flavors champions the apertif. Again, Drink like an Italian. With flavors like Spiced Cherry, Citrus Flower and Lemon Lavender, you’re bound to find a refreshing pre-dinner sip that gives you enough of what you crave without too much of what you are trying so hard to avoid.
5. Lyre is last on the list and newest to us. They have the most complete range of alternative spirits on our list. Cleverly they used known alcoholic vocabulary to bundle their products and direct us to what we’d like best. Things like the negroni set or the boulevardier set are trifectors substituting each of those critical ingredients to produce a non-alcoholic version of your 2020, mid-week, home, happy-hour ritual. The line up includes a Dry London Spirit, an American Malt, a White Cane Spirit , a Dark Cane Spirit, a Spiced Cane Spirit, a Dry and Rosso Aperitif, a Coffee Liqueur, an Amaretti, an Italian Orange, and finally an Orange Sec. Not surprising, their dry Jan twelve pack is sold out. Regardless if you are an abstainer or a moderator this January, start with the above list for a leg up in your new endeavors.
Our favorite place to start is linked below. That should get you on your way to turning that bad bar into a good czar of mindfulness. Happy sipping.
Keeping with this weeks theme, next St. Patrick’s Day be prepared with your own craft brew. The Craft Beer Brewing Kit gives you step-by-step directions how to get the hoppiest, grapefruit infused, saison your tongue has ever tasted. Ok, that’s actually an impossible beer. You’ll have to pick one style for each batch. Choose from a dozen types from Hefeweizen to IPA to Irish Stout and in about 2 weeks time you’ll have your own craft brew ready to drink.
Full disclosure on this holiday gift reco. We’re tight with the Barking Irons guys. Help you move. Treat you to dinner. Bail you out of jail kind of tight. Disclosure aside, let’s talk delicious unique Americana history. With Barking Irons Applejack at the root of this story, we guarantee happiness under the tree. Or under those gold multi-candle holders. We digress, this spirit is the OG. Meaning, the British and Spanish sailed over to America. They couldn’t find the usual things to make booze from. They found a crap load of apples. “Jacking”, A freeze distillation process to increase the alcohol content, became a thing. They aptly named it Applejack. Boom, the first indigenous American liquor was born. Quick side note, we are by no means stepping over Haren A Pitahaya, the Apache and Maricopa saguaro cactus wine but Applejack was the first “modern” American spirit. Since then, most of us have forgotten about this story and the product it produced. The guys at Phear Creative thankfully have not. They put into production the first new Applejack option since Laird’s in 1780. What does all this mean? You can gift (yourself if you are so bold) not only a unique addition to ones home bar BUT a historical reference and story to go along with all the fabled Santa Claus tales.
Pepsi gets into the craft cola game…AGAIN. It’s hard to imagine the #41 company on the fortune 500 list started as “Brad’s Drink” in a North Carolina pharmacy. Pepsi 1893 is a throwback, although the trending craft culture of our modern, urban, artisanal landscape might have you believing otherwise. Here’s a quick history lesson. Caleb Davis Bradham mixes sugar, water, caramel, lemon oil, nutmeg and some fizzy water over ice. People fall in love. He sells 20,000 gallons of syrup. The US goes to war. Sugar is rationed. Post war sugar prices skyrocket. Bradham has no choice but to buy the high priced sugar to keep Pepsi-Cola alive. In 1923 Pepsi-Cola goes bankrupt. Scratching your chin? Fascinating, I know. That 17th century startup eventually became a success (as you know) so, think of this reissue as a return to Pepsi’s roots, a testament to perseverance, a set of simplistic natural flavors and a small (pharmacy) batch refreshment. There’s a ginger flavor too.
