With a week left to meet their goal, The Bierbox crew is trying to bring the beauty of 5 gallons of beer and the art of the nuances of hops and barley to your front door. Every three months they release a new recipe. This takes the guess work, and fear that your home brew will suck after all the work, out of the equation. The co-founders know their stuff having been in the home brew game for almost a decade. They are also supported by the awesomely, smart folks at Brooklyn Kitchen. With that deck of contributors you’re delivered a royal flush every time a box arrives. More proof? They made this history of beer infographic and a comprehensive homebrewing guide. Get knowledge. Buy beer (making kits).
More Drink Stuff
The whole SingleCut Brewery had me on the eyes with their label design but the Jenny Said IIPA got me on the lips. With all the hoppy hop hopness out there these days it was a pleasure to get some stronge floral and fruit bits for balance. We’re not real beer snobs here so enough with the tasting note commentary. Simple truth is, it’s an easy to drink IPA out of a dope graphic can. Plus, these guys hold up in Astoria Queens and you know we’re crushing on #QNS hard these days. Consider your Memorial Day started.
The wall of colorful boxes with the quirky logo and bad grammer copy drew us in moments after stepping foot on the Renegade Craft Fair floor. Christopher Coccagna, founder of T-WE TEA, holds the company title of “Director of Truth & Beauty” as well as “Expert in Fabulous” We didn’t want to take his word for it so we cupped. Then we cupped some more. After our third cupping (a tea tasting BTW) we saw past the intoxicating packaging and tasted the hand picked ingredients. We felt the hand mixed batches. We even saw the regions from which the brew was harvested. To add to all that, every tea is 100% organic, fair trade, and kosher sourced. That doesn’t make it easy to source but it does make it tasty.
Pepsi gets into the craft cola game…AGAIN. It’s hard to imagine the #41 company on the fortune 500 list started as “Brad’s Drink” in a North Carolina pharmacy. Pepsi 1893 is a throwback, although the trending craft culture of our modern, urban, artisanal landscape might have you believing otherwise. Here’s a quick history lesson. Caleb Davis Bradham mixes sugar, water, caramel, lemon oil, nutmeg and some fizzy water over ice. People fall in love. He sells 20,000 gallons of syrup. The US goes to war. Sugar is rationed. Post war sugar prices skyrocket. Bradham has no choice but to buy the high priced sugar to keep Pepsi-Cola alive. In 1923 Pepsi-Cola goes bankrupt. Scratching your chin? Fascinating, I know. That 17th century startup eventually became a success (as you know) so, think of this reissue as a return to Pepsi’s roots, a testament to perseverance, a set of simplistic natural flavors and a small (pharmacy) batch refreshment. There’s a ginger flavor too.
Open sourced beer to lower production costs at all corners might sound like Silicon Valley and Golden Colorado had a baby but actually it was the Connecticut Better Half Brewery guys deciding to help their industry, and community, stay on their feet during COVID-19. All Together Beer is the aptly named collaborative brew experiment now being produced by over 700 breweries in 51+ countries. As they mention in their pointed but heartfelt explanation of this project, their business relies on social gathering. The idea was to align a recipe, label design, printers and other resources to cut the production costs and increase the margin. In turn putting more profit into the small breweries utilizing the open source tools. Donate the excess or use it to stay afloat is the only ask from the Other Half team. Based on the recipe, the brew sounds to be a pretty straight forward IPA which will promote consistency across brewing around the world and as the weather gets warmer a cold, refreshing reprieve from the doldrums of our quarantine. Early batches have sold out but with more crafters jumping in weekly more is just a hops away.