The whole SingleCut Brewery had me on the eyes with their label design but the Jenny Said IIPA got me on the lips. With all the hoppy hop hopness out there these days it was a pleasure to get some stronge floral and fruit bits for balance. We’re not real beer snobs here so enough with the tasting note commentary. Simple truth is, it’s an easy to drink IPA out of a dope graphic can. Plus, these guys hold up in Astoria Queens and you know we’re crushing on #QNS hard these days. Consider your Memorial Day started.
More Drink Stuff
Pepsi gets into the craft cola game…AGAIN. It’s hard to imagine the #41 company on the fortune 500 list started as “Brad’s Drink” in a North Carolina pharmacy. Pepsi 1893 is a throwback, although the trending craft culture of our modern, urban, artisanal landscape might have you believing otherwise. Here’s a quick history lesson. Caleb Davis Bradham mixes sugar, water, caramel, lemon oil, nutmeg and some fizzy water over ice. People fall in love. He sells 20,000 gallons of syrup. The US goes to war. Sugar is rationed. Post war sugar prices skyrocket. Bradham has no choice but to buy the high priced sugar to keep Pepsi-Cola alive. In 1923 Pepsi-Cola goes bankrupt. Scratching your chin? Fascinating, I know. That 17th century startup eventually became a success (as you know) so, think of this reissue as a return to Pepsi’s roots, a testament to perseverance, a set of simplistic natural flavors and a small (pharmacy) batch refreshment. There’s a ginger flavor too.
They had us at Murder Your Thirst. At first look Liquid Death Mountain Water seems like Johnny Rotten and Gwyneth Paltrow had an illegitimate tall boy. That still might be largely true but on second glance this is an anarchist’s letter to the perfectly pinkified, millennial, wellness, team member walking through Nomad sipping a CBD infused, Cha Cha Macha in their Sweaty Betty bottoms and color matched Lulu top post Pure Barre class on their way to a M N D F L session. We’re not hating, just maybe a little overtired of the strict, gentrified urban experience that’s all too polished around our office these days. People still work in factories. They still triple shift to feed their kids. They still fall off the wagon, smoke two packs of reds and show up for their 8am shift with their brain beating out of their skull. That is not to say that there’s not a middle ground to those two humans. It is to say, everyone needs to hydrate. That’s where Liquid Death Mountain Water levels the playing field with a beverage design that is as sensational as the people behind it. Every part of the experience has been carefully and perfectly thought through. You want to join the mailing list, no problem, just sign a contract to sell your soul. Not kidding. You want to know “About” why they created it? A word perfect description and philosophy explains everything including their intention to take their healthy water brand and help fund weird art, music, and entertainment that big corporate brands rarely will. They even made a righteous animated explainer video and then this fantastic PSA. As if all that was not enough for you to get on board the death hydration train and order up a case immediately, they even tweaked the “email sign up” toggle button in checkout to read; “I’d like to stay in the loop on news and special offers, just don’t bombard me with stupid bullsh*t”. There’s not much more for us to outline here except to hit their home page and click their FUCK YES buy button. Aces to the Liquid Death crew for this masterpiece.
F+B robots are coming at us this week like Rosie when George Jetson gets home from work. On the heels of the Creator burger restaurant, Tipsy Robot in Las Vegas (No shock that a grain alcohol, cocktail making, robot lives in the city of sin) will mix a drink you ordered through your other robot, your phone. See what’s happening here? Robot to robot. Of the extensive Vegas curated menu our clear favorite was the Bionic Bomb. This 28oz frozen cocktail starts with some raw white refined sugar in the form of something they call Passion Berry to get you good and wired. Next they up the ante and sugar taste with none other than the grandmomma of flavored vodka, Stoli Razberi. You gotta respect that Z. Remembering this is Vegas the final robotic, precision pour is 4oz of Cruzan 151 Rum to float this fribble and your sobriety to all but a memory. Did we mention it comes in a Tipsy Robot Souvenir Cup? Yeah, that happens. We were curious what, or who really, was behind this autonomous bartender, so we did some digging. Turns out, the Italians. Seriously, The Makr Shakr, as the white label robot is called, was designed by Carlo Ratti Associati out of Torino, Italy, the birthplace of Vermouth for those who are down with the Negroni. Carlo Ratti Associati specializes in design and innovation, and now I guess robotics. Or, maybe, that’s the innovation part. I imagine the teams beta tests were Aperol Spritz’s and Negroni’s instead of the freebase drinks the Tipsy Robot is pouring in Nevada. Jokes aside, this team has created projects like Supermarket of the Future and Paris navigating Gym (a boat that runs on spin cycle bike power) which is to say, some awesome projects. When we realized they weren’t cucks we really started loving what they created regardless of its location or application. Considering all that, maybe one more Bionic Bomb is not a bad idea. That’s either innovation talking or the 151.
Today is the perfect day to talk Sunday Beer. Not just because it’s the first day of the week but because here in NYC the mercury will not stay above 30 degrees. Sunday isn’t just another straight forward lager craft beer brand. To us it represents a little of that Sunday summer sun we so badly wish we had a ray of right now. We know this for many reasons but our favorite is that the first option on their website nav is not beer, it’s vibes. The story of where they brew and why they put it in cans is as good as my intro to this delectable beverage. Getting your hand son this easy drinking beauty is still a little tough. Available around Brooklyn, we fancy one with our Big Matt at Emmy Squared. A few spots in Manhattan are carrying this day of rest in a can, our go to chicken hit, Fields Good Chicken soon to be added to the list. As they expand distribution we’re guessing this spring every corner bodega will soon have a palette. For now you’ll have to slurp one up at one of these spots.