decided to serve dinner during a Caribbean storm that they created from scratch. Outlandish experiences that also resonate with the core of a brand are few and far between in the days of color museums and monochrome candy galleries. When I was a kid my parents orchestrated a Halloween/Birthday party that might have sparked my love of experiences. (My Birthday is end of October) The crescendo peaked with a “ghost story” that included a full-blown storm. My dad recorded the shower running and then played it back through his speaker system. He used a piece of sheet metal to simulate thunder and his Nikon flash popped every few seconds to create lightening. All this while my mom told the ghost story dressed as a witch. I will never forget this as long as I live. Those details make a huge difference and turn something simple into a remarkable moment. Kraken had a bigger budget than my parents in bringing their storm to life. We think eating inside their dark storm is going to be epic. When we say dark we actually mean black. The darkness rain show that kicks off the evening gives up a little when you reach the storm’s eye, then dinner is served…all black. Nori rolls, squid ink linguini and black garlic gnocchi accompany their iconic black octopus. The storm only lasts a few nights
so Londoners grab your seats before they ship off. Sorry, a sailing pun was inevitable. July 12th and 13th in Charing Cross, London.