Pepsi gets into the craft cola game…AGAIN. It’s hard to imagine the #41 company on the fortune 500 list started as “Brad’s Drink” in a North Carolina pharmacy. Pepsi 1893 is a throwback, although the trending craft culture of our modern, urban, artisanal landscape might have you believing otherwise. Here’s a quick history lesson. Caleb Davis Bradham mixes sugar, water, caramel, lemon oil, nutmeg and some fizzy water over ice. People fall in love. He sells 20,000 gallons of syrup. The US goes to war. Sugar is rationed. Post war sugar prices skyrocket. Bradham has no choice but to buy the high priced sugar to keep Pepsi-Cola alive. In 1923 Pepsi-Cola goes bankrupt. Scratching your chin? Fascinating, I know. That 17th century startup eventually became a success (as you know) so, think of this reissue as a return to Pepsi’s roots, a testament to perseverance, a set of simplistic natural flavors and a small (pharmacy) batch refreshment. There’s a ginger flavor too.
More Drink Stuff
With a week left to meet their goal, The Bierbox crew is trying to bring the beauty of 5 gallons of beer and the art of the nuances of hops and barley to your front door. Every three months they release a new recipe. This takes the guess work, and fear that your home brew will suck after all the work, out of the equation. The co-founders know their stuff having been in the home brew game for almost a decade. They are also supported by the awesomely, smart folks at Brooklyn Kitchen. With that deck of contributors you’re delivered a royal flush every time a box arrives. More proof? They made this history of beer infographic and a comprehensive homebrewing guide. Get knowledge. Buy beer (making kits).
We haven’t been this excited about milk since we discovered Frosted Flakes in 1982. 100 years ago the Shatto family started raising cattle. In 2003 they decided to start making their own milk and then cheese, then, butter, cookies, ice cream and now juice. They also decided to brand everything with an irreverent and slightly off utter humor. They developed a list of core values for their brandd and then punned the hell out of them. Lines like, “No hormones. Yes Whey.” and “Udder to store. Under 24.” We love everything about the Shatto Milk Company but mainly their milk. It’s a testament to a pure and best-in-class, raw ingredient being the cornerstone of so many other products. In the case of the Shatto family, that means their OWN products. Ohh right, and they brought back the milkman too. OMG. Yes. My Frosted Flakes will never be the same. Now, if I only lived in Kansas City.
The whole SingleCut Brewery had me on the eyes with their label design but the Jenny Said IIPA got me on the lips. With all the hoppy hop hopness out there these days it was a pleasure to get some stronge floral and fruit bits for balance. We’re not real beer snobs here so enough with the tasting note commentary. Simple truth is, it’s an easy to drink IPA out of a dope graphic can. Plus, these guys hold up in Astoria Queens and you know we’re crushing on #QNS hard these days. Consider your Memorial Day started.
We’re big fans of things that are born from passion and experience. Bittermilk is such a product. The married founders, Joe and MariElena Raya, have been tweaking on their version of the perfect elixir for years. We love their line “The labor is in the bottle.” This makes everyone an ace bartender by just adding your favorite spirit. That’s something that come sin handy during the holidays. Your “host with the most” status gets dialed up with a Bittermilk secret behind the bar. Try the limited edition No.7 Yuletide Old Fashioned before the seasons all gone.