Swedish Fish Oreos

Thirty-eight years ago David Letterman started his late-night show, Tylenol capsules laced with potassium cyanide killed 7 people and the first issue of USA Today was published. As an eight-year-old, all of that paled in comparison to the introduction of McDonald’s McRib sandwich. This first brush with BBQ left an indelible mark that would stick with me years later at Memphis in May and while slurping up every full slab I could find from Mississippi to Chicago. Today this sandwich king is available nationwide for the first time since 2012. I know what you’re thinking, with all the incredible BBQ available across this great country why would I opt for a frozen, pre-formed, visually faked rib sandwich? You could easily dismiss my love as nostalgia but it runs deeper than that. Anthony Bourdain made a point to champion all food through the lens of culture. He was also known for his penchant for some of the more, let’s call it, faster of food options from time to time. With that in mind, the McRib is that food for me. Its impact on me was just as culturally profound as David Letterman challenging Johnny Carson or USA Today taking on the New York Times. I’m not the only one who feels this connection. McRib fans across the country have had lunch planned since this announcement in October so a word of advice if you are going to give it a go, and you should, get the McD’s app and order early.

I was drawn in by their packaging and hooked by Isabel Freed’s California vibes. I didn’t even need to taste the mustard selection but I’m glad I did. Horseradish has the tendency to blow out your mouth. Most of the condiments containing this potent root are strong enough to make your sandwich all spread, overshadowing everything else except maybe the bread. The difference with Wilder Horseradish Mustard is that it’s as mellow as a california drive up the coast. In food speak, that’s referred to as balanced. Which makes a huge difference when you want to taste all those carefully chosen layers of your Saturday afternoon hoagie. If the sting of horseradish isn’t your game they also produce a classic mustard and a honey jalapeño version. Both of of them complete with the same California vibes mixed through each jar.

Meat Hook Sausage Company ran a Kickstarter about a year back but now the successful Brooklyn butcher has taken their star product beyond the shop and packaged it up in supermarkets near you. Near you if you live outside their Williamsburg epicenter but still in hipster distance. The real hook to these tubular treats is they cover the classics but run crazy with some more creative options. Much like the Ample Hills approach to sausage. You’ll find the classic Italian, Brats and even a hotdog on the straight side of the options. Then it breaks out with ridiculously exciting options. Try a Bacon Cheeseburger (exactly what you’d think it is) or
Big Trouble In Little Dumpling, everything a dumpling would have to be awesome just inside a casing instead of a raviolo. The list continues with Buffalo Chicken, Beet Roasted Onion Sausage (no it is not vegetarian), Chicken Tikka Masala Sausage, a Banh Mi and even the one that got them on the map in this game, a pork, pepperjack cheddar cheese, roasted jalapenos and Texas Pete hot sauce sausage named Long Dong Bud. If all this has made you’re non-NYC resident mouth water their is a solution to this, delivery just became available via Mercato. Considering the biggest grill day of the year is looming, we’d suggest an order is in…order.

We love cereal but, in all honesty, we’ve been out of the carb for b-fast game a while. The occasional cereal milk cone from Milk Bar and my once a year splurge on an oversize bowl of the Great Tony the Tigers’ Frosted Flakes are about all the Saturday morning, five-year-old-kid impersonations I allow myself. Imagine my zeal when I realized a few boxes of this more than playful, yet almost none of the guilt, quad pack of keto-friendly cereal showed up at my door. Magic Spoon is doing god’s work, if your god’s name is Kellogg. As the disruption and bettering of just about everything these days continues with a heavy foot on the pedal, Greg and Gabi disrupted an industry built on sugar-coated grains with free prizes inside. Taking the four most popular cereals; Frosted, Fruity, Cinnamon and Cocoa and turning down the crap but keeping all the flavor is no small feat. Any of their keto-friendly, gluten and grain-free flavors barely have carbs, 3g net if you’re counting, and are packed with 12grams of protein. Considering a comparable bowl of Fruit Loops has 21 grams of carbs and 2 grams of protein, they quite literally flip the nutrition on it’s head. I know, what about your love for Toucan Sam, Count Chocula and the gang? Magic Spoon has that covered too. The boxes come with their own mascots and ride on sidekicks like Frosted Wizard and Flying Bunny. The team hasn’t produced any catchy jingles or wacky cartoon commercials yet but we wouldn’t put it past these guys to have animated mascots in the works. After all, they broke themselves into food disruption developing cricket energy bars so, this is an obvious second act. Uhh, sort of. As we learned when we were 5, pretty boxes and dancing animals only get you so far. If Magic Spoon tasted like the knock off Sugar Smacks your mom tried to pass off as authentic after a secret run to Pathmark we wouldn’t even be writing this story. So, product flavor is critical. First let’s talk about the shape. They went with the classic “O” for all four flavors. It took me a second to get past my love of the “flake” but on taste that quickly was forgotten. Each of the flavors was a time machine back to the 80’s right down to the last slurp of bowl milk. Impressed, I went in for a second round and decided the $40 a month subscription is as critical as my Spotify and Netflix monthlies. Speaking of, a little pairing of the two seem in order this Saturday morning. Here I come Papa Smurf.