Adult cereal and adaptogens are quite old but both are fairly new to most of us. Dare I say trendy. Off Limits is a new cereal brand developed by Emily Miller, famous for all sorts of breakfast stuff like books and tours. Watching my grandmother eat her daily milk doused bowl of bran and wheat germ with a yuck face had me running for my Tony the Tiger well into my 30’s. These days, as a smarter, slower metabolism, dude an alternative was in order. We’ve highlighted some of these new cereal brands before. What takes Off Limits to the next level are these wonderful little adaptogens added to the crunchy O’s. Adaptogens are things you’ve heard of but don’t really know what they are aside from “they are good for you”. Originally created in 1947, I told you they were old, to describe a substance that may increase resistance to stress, today they promote other benefits such as anti-inflammation and hormonal balance. They have crazy names like rhodiola, schisandra and, most trendy, ashwagandha but they are basically roots and plants you can find in various parts of the world. Ashwagandha is the adaptogen in one of the two current Off Limits flavors, Zombie. The green O’s are made from rice, oat, and coconut flour with notes of vanilla and pandan. BTW, pandan is a Southeast Asian plant that when crushed gives off a sweet, floral scent. The other flavor is Dash. Championing a caffeinated female rabbit mascot, these dots are a chocolatey, coffee goodness guaranteed to pep you up. There are three different coffee ingredients in them. WOWO. No chill adaptogens in these. Together these two options get you up in the morning and put you down at night hence their claim that this is cereal for any time of day. As cereal nerds, we like that idea a lot. Aside from the quality and taste, the design of everything from the box to the website wins in our book. Emily partnered with Shepard Fairey’s Studio Number One for the character development and Pentagram partner, Astrid Stavro for the visual identity. She didn’t stop there. We opened this post with “old stuff but new to us”. Continuing on the old is new theme, they even brought back the free toy inside, although it’s not inside. It’s more a carnival ticket system approach. You accumulate tickets with each purchase and then can go shopping in their online toy store for stuff like mascot keychains and other fun tchotchkes. Next time you are hankering for your childhood, need a boost but hate 24hr energy, or need to mellow into slumberland drop some Off Limits in a bowl and fix that need in a most delicious and fun-loving way.
More Food Stuff
Achaar is Indian pickles. Besides the puntastic name of the company, Chitra Agrawal and Ben Garthus make a delicious version of this Indian staple. No joke my Indian mother-in-law raved the entire time she cleaned out the jar. We’ve been smearing it on everything from sandwiches to fish. Word is a new flavor is in the works. You can pick up a jar in Brooklyn, obviously, bt there distribution is expanding quickly. Non-Brooklynites rejoice at one of these locations.
Who doesn’t want to roll up to Thanksgiving with a gallon of whey? Protein brined in protein might be a little bit of a change for you but The White Moustache claims it produces one of the juiciest birds you can cook. With their order only Whey Turkey Brine you can be the hero of the table. Add on some of their other products to accompany and you have apps and desserts covered as well. We’ve been big fans of their labneh and yogurt for years now. This annual item only adds to our obsession of their truly small batch products.
Last weeks Fancy Food Show takeover was a lot to eat through. We’re still full from tasting. From the best Regalis stood out. Their display table at the Brooklyn Good Food Show consisted of two small black garbage bags growing rare mushrooms and a live whole king crab. Needless to say it drew a crowd. Speckled between the spectacle was their consumer product line. Caviar, to dried mushrooms to truffles. I opted for the oil tasting as Massimo had sufficiently schooled me on the chemical truffle oil gag. The Regalis guys told me the put the truffle near the oil not in it and let the oil absorb the scent. Skeptical I pressed them about the types of truffles and the process. They said the taste was much less bold than the typical truffle oil because of their process. It resulted in a pungent smelling oil with a very light truffle taste. Impressed, I decided to give them some props for their method and take some home for food combo tasting. Regalis makes an Organic White Truffle Oil as well as a black. You can this and the rest of their line direct from their website.
Our want for coffee is currently insatiable. What we need, that’s another story. Since we’re staggering around these days in seemingly one of two states, red-eye wired workaholics or free trade, caffeine deprived zombies, a chewable cup of coffee seemed like the next logical step to get you from your bed to your barista. Think of all the moments Go Cubes Chewable Coffee will come in handy. After that chewable cigarette for example. The 68th slide in a 112 page powerpoint slide during your weekly status meeting. Running down the jetway as you just make your 6am flight to Chicago. We could find moments like these all day. As younger and cheeky as we just were, the idea of a chewable coffee with all the flavor and all the benefits is just what the nation ordered.