Adult cereal and adaptogens are quite old but both are fairly new to most of us. Dare I say trendy. Off Limits is a new cereal brand developed by Emily Miller, famous for all sorts of breakfast stuff like books and tours. Watching my grandmother eat her daily milk doused bowl of bran and wheat germ with a yuck face had me running for my Tony the Tiger well into my 30’s. These days, as a smarter, slower metabolism, dude an alternative was in order. We’ve highlighted some of these new cereal brands before. What takes Off Limits to the next level are these wonderful little adaptogens added to the crunchy O’s. Adaptogens are things you’ve heard of but don’t really know what they are aside from “they are good for you”. Originally created in 1947, I told you they were old, to describe a substance that may increase resistance to stress, today they promote other benefits such as anti-inflammation and hormonal balance. They have crazy names like rhodiola, schisandra and, most trendy, ashwagandha but they are basically roots and plants you can find in various parts of the world. Ashwagandha is the adaptogen in one of the two current Off Limits flavors, Zombie. The green O’s are made from rice, oat, and coconut flour with notes of vanilla and pandan. BTW, pandan is a Southeast Asian plant that when crushed gives off a sweet, floral scent. The other flavor is Dash. Championing a caffeinated female rabbit mascot, these dots are a chocolatey, coffee goodness guaranteed to pep you up. There are three different coffee ingredients in them. WOWO. No chill adaptogens in these. Together these two options get you up in the morning and put you down at night hence their claim that this is cereal for any time of day. As cereal nerds, we like that idea a lot. Aside from the quality and taste, the design of everything from the box to the website wins in our book. Emily partnered with Shepard Fairey’s Studio Number One for the character development and Pentagram partner, Astrid Stavro for the visual identity. She didn’t stop there. We opened this post with “old stuff but new to us”. Continuing on the old is new theme, they even brought back the free toy inside, although it’s not inside. It’s more a carnival ticket system approach. You accumulate tickets with each purchase and then can go shopping in their online toy store for stuff like mascot keychains and other fun tchotchkes. Next time you are hankering for your childhood, need a boost but hate 24hr energy, or need to mellow into slumberland drop some Off Limits in a bowl and fix that need in a most delicious and fun-loving way.
More Food Stuff
I met Hansen Shieh in the “new” products aisle at the Fancy Food NYC. He was first in a long line of new vendors and the Earthy. Spicy. Tingly. did it’s job. It drew me right in and had me asking for more. That more was a couple spoonful of Hansen’s truly deep sauces. Incredible flavors on their own, how he can bottle them that way is even more impressive. Typically the jar of sauce looses something from mom’s kitchen to co-packer. Aside from the sauce Hansen knows his stuff, tells a great story and is super gracious. Closing deals is a big part of the show and not being a buyer, I sometimes have trouble focusing purveyors to talk beyond the sale. Not the case with Hansen. Since that talk, we’ve had some Earthy Spicy Tingly in the pantry at all times.
I love Indian food almost as much as Italian food. The difference in cooking them couldn’t be further from each other. Italian cooking usually includes three main ingredients cooked together for a short period of time. Indian cooking is the exact opposite. The husband and wife team behind Masala Mama Simmer Sauce decided to jar up their Calcutta food education to combat this very problem. Creating Indian sauces from scratch takes a long time. Many times, two full days. They have successfully captured three of the most popular sauces of India. Vindaloo, Tikka Masala and Goan Curry. That’s three quarters of the cooking. The taste passed my mother-in-law test to round out this A+ recommendation. Now you can have butter chicken on Tuesday. Uhh, and probably lunch on Wednesday too.
We love cereal but, in all honesty, we’ve been out of the carb for b-fast game a while. The occasional cereal milk cone from Milk Bar and my once a year splurge on an oversize bowl of the Great Tony the Tigers’ Frosted Flakes are about all the Saturday morning, five-year-old-kid impersonations I allow myself. Imagine my zeal when I realized a few boxes of this more than playful, yet almost none of the guilt, quad pack of keto-friendly cereal showed up at my door. Magic Spoon is doing god’s work, if your god’s name is Kellogg. As the disruption and bettering of just about everything these days continues with a heavy foot on the pedal, Greg and Gabi disrupted an industry built on sugar-coated grains with free prizes inside. Taking the four most popular cereals; Frosted, Fruity, Cinnamon and Cocoa and turning down the crap but keeping all the flavor is no small feat. Any of their keto-friendly, gluten and grain-free flavors barely have carbs, 3g net if you’re counting, and are packed with 12grams of protein. Considering a comparable bowl of Fruit Loops has 21 grams of carbs and 2 grams of protein, they quite literally flip the nutrition on it’s head. I know, what about your love for Toucan Sam, Count Chocula and the gang? Magic Spoon has that covered too. The boxes come with their own mascots and ride on sidekicks like Frosted Wizard and Flying Bunny. The team hasn’t produced any catchy jingles or wacky cartoon commercials yet but we wouldn’t put it past these guys to have animated mascots in the works. After all, they broke themselves into food disruption developing cricket energy bars so, this is an obvious second act. Uhh, sort of. As we learned when we were 5, pretty boxes and dancing animals only get you so far. If Magic Spoon tasted like the knock off Sugar Smacks your mom tried to pass off as authentic after a secret run to Pathmark we wouldn’t even be writing this story. So, product flavor is critical. First let’s talk about the shape. They went with the classic “O” for all four flavors. It took me a second to get past my love of the “flake” but on taste that quickly was forgotten. Each of the flavors was a time machine back to the 80’s right down to the last slurp of bowl milk. Impressed, I went in for a second round and decided the $40 a month subscription is as critical as my Spotify and Netflix monthlies. Speaking of, a little pairing of the two seem in order this Saturday morning. Here I come Papa Smurf.
Discovering a good food mashup is like that time when you were five and saw Donald Duck talking to Mickey Mouse outside the Italy pavilion at Epcot Center. Syrup is amazing on its own. Oozing out of trees during a specific time of year, Canadian’s are famous for the intricate forest plumbing systems that run the liquid gold into their sugar shacks. Equally awesome and particular is Bourbon. The heritage, process and ingredients are heralded by drinkers the world over. The guys at Dorset decided to smash these two together creating Maple Bourbon Syrup. The sweetness and viscosity of maple syrup with the barrel aged flavor of bourbon makes Sunday morning brunch a Saturday night party and that’s just once use of this glorious nectar.