Adult cereal and adaptogens are quite old but both are fairly new to most of us. Dare I say trendy. Off Limits is a new cereal brand developed by Emily Miller, famous for all sorts of breakfast stuff like books and tours. Watching my grandmother eat her daily milk doused bowl of bran and wheat germ with a yuck face had me running for my Tony the Tiger well into my 30’s. These days, as a smarter, slower metabolism, dude an alternative was in order. We’ve highlighted some of these new cereal brands before. What takes Off Limits to the next level are these wonderful little adaptogens added to the crunchy O’s. Adaptogens are things you’ve heard of but don’t really know what they are aside from “they are good for you”. Originally created in 1947, I told you they were old, to describe a substance that may increase resistance to stress, today they promote other benefits such as anti-inflammation and hormonal balance. They have crazy names like rhodiola, schisandra and, most trendy, ashwagandha but they are basically roots and plants you can find in various parts of the world. Ashwagandha is the adaptogen in one of the two current Off Limits flavors, Zombie. The green O’s are made from rice, oat, and coconut flour with notes of vanilla and pandan. BTW, pandan is a Southeast Asian plant that when crushed gives off a sweet, floral scent. The other flavor is Dash. Championing a caffeinated female rabbit mascot, these dots are a chocolatey, coffee goodness guaranteed to pep you up. There are three different coffee ingredients in them. WOWO. No chill adaptogens in these. Together these two options get you up in the morning and put you down at night hence their claim that this is cereal for any time of day. As cereal nerds, we like that idea a lot. Aside from the quality and taste, the design of everything from the box to the website wins in our book. Emily partnered with Shepard Fairey’s Studio Number One for the character development and Pentagram partner, Astrid Stavro for the visual identity. She didn’t stop there. We opened this post with “old stuff but new to us”. Continuing on the old is new theme, they even brought back the free toy inside, although it’s not inside. It’s more a carnival ticket system approach. You accumulate tickets with each purchase and then can go shopping in their online toy store for stuff like mascot keychains and other fun tchotchkes. Next time you are hankering for your childhood, need a boost but hate 24hr energy, or need to mellow into slumberland drop some Off Limits in a bowl and fix that need in a most delicious and fun-loving way.
More Food Stuff
Discovering a good food mashup is like that time when you were five and saw Donald Duck talking to Mickey Mouse outside the Italy pavilion at Epcot Center. Syrup is amazing on its own. Oozing out of trees during a specific time of year, Canadian’s are famous for the intricate forest plumbing systems that run the liquid gold into their sugar shacks. Equally awesome and particular is Bourbon. The heritage, process and ingredients are heralded by drinkers the world over. The guys at Dorset decided to smash these two together creating Maple Bourbon Syrup. The sweetness and viscosity of maple syrup with the barrel aged flavor of bourbon makes Sunday morning brunch a Saturday night party and that’s just once use of this glorious nectar.
We never thought of putting garam masala on cold greens either but a few nights ago we were treated to such a salad. A sprinkle of this quintessential Indian mixture onto crispy fresh fennel, juicy grapefruit supremes and the occasional candied ginger, worked better than I would have ever guessed in making our tastebuds dance. With a bit further investigation (Raiding our friend’s pantry) we discovered this triad of masalas from the late, great chef Floyd Cardoz in collaboration with Burlap and Barrel. Chef Cardoz passed from complications of COVID-19 in March 2020 but left a legacy through his compassion, teachings and artifacts, like these spices. Burlap and Barrel partners directly with small farmers to source spices that have never been available in the US before and help improve the livelihoods of their partner farmers. This collab was no exception. Working with Chef Cardoz’s wife and business partner Barkha Cardoz, as a memorial to his love for the cuisines of India and his passion for sharing them with the world, the three masalas are uniquely different but all Chef Cardoz. The garam masala is floral, sweet and aromatic. Second in the trifecta, the Goan masala has an earthy, pungent, gingery complexity flavor profile. Lastly, the Kashmiri masala brings the heat with a fennel, ginger and aromatic profile anchored by the Kashmiri chili. Aside from being great on your favorite greens, this trifector collection is a fantastic way to pay homage and connect with a chef who made a huge impact on the culinary world.
Speaking of that Maine trip, we also discovered Pemberton’s Puttanesca, another Maine business with a great origin story. Ever heard of Death by Chocolate. Yep. That’s right. Pemberton’s. That first product quickly went from local favorite to legendary status. How did they get to a jar of sauce? Simple really, they are about small batch, traditional classics, handcrafted with care. That allows them to explore a lot of different products from sweet to savory. As you know, we’re usually a discerning crowd when it comes to jarred red sauce but this puttanesca delighted our tongues and makes for a quick fix when we’re two tired (read busy) to start from scratch.
They make these RED hot dogs in Maine. Locally they are called red snappers and are what everyone from Kittery to Caswell uses in their summer backyard BBQ’s. We picked up a pack of Rice’s (one of two OG competing makers) before we left the state to try the red dye, natural casing snap for ourselves. There are two bits of folklore important in this maker story. One, sometime in the late 18th century, the red dye was added as a marketing gimmick to have their dogs standout amongst the 30 other competing butchers. Two, after World War II, Rice headed down to NYC where he heard a few German sausage makers, turned soldiers, turned POW’s were being held. He interviewed them and hired one to create his hot dog spice mixture. Kidder & Rice, the companies original name, was sold to a few larger industrial meat purveyors over the years until W.A. Bean and Sons, Rice’s original competitor in 1898, bought the Rice name back from Tyson Foods. Today W.A. Bean and Sons pump out 500,000 pounds a year of Rice’s original recipe. With all that history we were intrigued what a naturally cased, steamed Red #40 food dye, pork and beef dog would taste like. The snap lived up to the legend. The taste was on par with the Nathan’s of the world but the marketing trick was what hit the home run for me. The contrast of the red dog, yellow mustard and green relish just makes it stand out and create conversation. Just like when you repeat this story to your pals when you try one. What’s still confusing is W.A. Bean and Sons also makes a red snapper. How they both “stood out” with the same marketing trick is unclear as is who was first. Regardless W.A. Bean and Sons now make both recipes so I suppose that origins moment is moot.