
Impossible Foods has been on our radar ever since they announced that they were attempting to make meat from plants. After a 4 hour Google rabbit hole session, we emerged with an understanding that “hem” is a cell structure found in both traditional protein and plants. The part we love most about this endeavor is that it’s not about adding another tofurkey into the world to give vegetarians faux meat on their tastebuds. It’s about the opposite. Supplying the ever growing meat eating world population with something that satiates our salivation for umami while the supply of cows fails to meet demand, is now possible. Getting an Impossible Burger of the limited supply at Momofuku Nishi (the only place they are currently available) may still prove impossible.