Ashley started Farmbox Direct because she thinks that the freshness of the farm should be available to everyone. Here in NYC we have an incredible framers market network but even then it’s sometimes tough to stop in. When I can, I usually spend the day with a brussel sprout tree or some lacinto kale hanging out of my bag. Farmbox Direct brings the freshness of the farm (or green market) to your door. It’s sort of like a CSA and Hello Fresh smashed together. The box comes with what is fresh, local and at it’s peak, given the unpredictability of mother nature. This is a good thing for adjusting our eating habits back to the seasonal, locavore ways of the past. I remember when I was a kid, my grandmother would spend a weekend canning tomatoes because they didn’t grow in the winter. Not the case today. That’s because those winter tomatoes are greenhouse, pesticide, growth hormone, genetically altered seed, specimens that probably can grow on Mars (and they taste like it too). Ashley’s roots are on a farm which makes her perfect to start a service like this. She understand the enormous impact it can have on farmers and those of us subscribed to their delicious, natural bounty.
More Food Stuff
Last year I explored Maine for the first time ever on a four day road trip. As I pecked around Portland to Belfast to the LL BEAN HQ, I found lots of great bites. One of my favorites was the very publicly applauded, yet new to me, Raye’s Mustard. With 100 years of history and what seems like as many flavor concoctions, there’s a version for everyones taste. Boasting small batch crafted, high in antioxidants, gluten-free, low sodium and no GMOs, makes you love it even more. Founded in the family smokehouse to produce mustard for Maine’s burgeoning sardine industry, the origins story only adds to the quintessential American dream story. We dig the Raye’s Horseradish Mustard on a roast beef sando, in fact, we knocked back one of those today.
Discovering a good food mashup is like that time when you were five and saw Donald Duck talking to Mickey Mouse outside the Italy pavilion at Epcot Center. Syrup is amazing on its own. Oozing out of trees during a specific time of year, Canadian’s are famous for the intricate forest plumbing systems that run the liquid gold into their sugar shacks. Equally awesome and particular is Bourbon. The heritage, process and ingredients are heralded by drinkers the world over. The guys at Dorset decided to smash these two together creating Maple Bourbon Syrup. The sweetness and viscosity of maple syrup with the barrel aged flavor of bourbon makes Sunday morning brunch a Saturday night party and that’s just once use of this glorious nectar.
Spring at FTHQ means firing up the grill and picking shishito peppers straight off the plant to toss on those sizzling cast-iron grates. That scent becomes the envy of our Queens neighborhood and we bask in it. Before we can wear that urban farming crown we need to get dirty in some soil. If all that trouble isn’t your style and black specs under your freshly primp and polished gel manicure makes you throw side-eyes, Back to the Roots has a solution that is as easy as opening a can of beans. That’s mostly because it is opening a can just not beans. Pre-canned seeds sit dormant waiting for you to crack open and pour in sunshine and some H2O. Besides ingenious, the clean design looks perfect amidst your $300 toaster and fair trade coffee display. BTW, save those grinds for healthy soil, ohh wait, dirty nail issue again. Never-mind Now you just need to choose what to grow. From herbs and flowers to tomatoes and peppers they have a DIY kit that’s even easier than your second-grade avocado pit science project. Remember that? In terms of timing, plant now so you are ready to show off during your Memorial Day party even if that will be over zoom this year.
Speaking of that Maine trip, we also discovered Pemberton’s Puttanesca, another Maine business with a great origin story. Ever heard of Death by Chocolate. Yep. That’s right. Pemberton’s. That first product quickly went from local favorite to legendary status. How did they get to a jar of sauce? Simple really, they are about small batch, traditional classics, handcrafted with care. That allows them to explore a lot of different products from sweet to savory. As you know, we’re usually a discerning crowd when it comes to jarred red sauce but this puttanesca delighted our tongues and makes for a quick fix when we’re two tired (read busy) to start from scratch.