Ashley started Farmbox Direct because she thinks that the freshness of the farm should be available to everyone. Here in NYC we have an incredible framers market network but even then it’s sometimes tough to stop in. When I can, I usually spend the day with a brussel sprout tree or some lacinto kale hanging out of my bag. Farmbox Direct brings the freshness of the farm (or green market) to your door. It’s sort of like a CSA and Hello Fresh smashed together. The box comes with what is fresh, local and at it’s peak, given the unpredictability of mother nature. This is a good thing for adjusting our eating habits back to the seasonal, locavore ways of the past. I remember when I was a kid, my grandmother would spend a weekend canning tomatoes because they didn’t grow in the winter. Not the case today. That’s because those winter tomatoes are greenhouse, pesticide, growth hormone, genetically altered seed, specimens that probably can grow on Mars (and they taste like it too). Ashley’s roots are on a farm which makes her perfect to start a service like this. She understand the enormous impact it can have on farmers and those of us subscribed to their delicious, natural bounty.
More Food Stuff
I didn’t even know that sweet pepper relish was a thing when I dropped a sample spoon of the luscious condiment on my tongue. After 3 hours walking the aisles of the massive Fancy Food Show, you get a little tasted out. By that point, you are not expecting to taste something that excites you the way this did. As my tastebuds transmitted the sweet and spicy to my brain, Andrew Schiavetti, founder of Fourth Creek Food Co., smiled widely as if to say, “I’ve been seeing reactions like this all day.” On second bite, I knew I was hooked. “What is this?” I asked as if it came from another planet. Ready with the answer, the rep, explained in detail but all I heard was “amazing”. The story I missed, because my brain was focusing on taste, was one of those my-mom-made-this-awesome-so-we-jarred-it-for-your-pleasure type stories. The best part is their whole line is this good and I am subsequently addicted to bruschetta made solely of their products. Thanks mom Fourth Creek.
Farraday had the quintessential British welcome when I approached his booth at last month’s Fancy Food Show. With a mix of excitement and proper malaise he asked if i had ever tasted wasabi mayo as I starred at what looked like a bunch of interesting chutneys. Pre-occupied I sort of blew off the question with a yes which triggered Farraday to turn up the volume and swear I had never tasted anything as smooth and balanced as his. Focused in now on his Surinamese chutney, his increased decibels punched me into attention. I did try the unique and satisfying Surinamese chutney but the Wasabi & Mango Mayo was the show stopper. He was right about the balance and texture being the best I’ve ever tasted. The wasabi levels were just right. So perfect just some dipped veggies is the way to consume this killer product. Sad news is he doesn’t have US distribution yet so a pop over the pond is the only way to get his treats right now.
This is what happens when an Indian woman finds a conduit in frozen cream. Thankfully this happened so we can now indulge in Pooja’s Malai Ice Cream flavors. I always explain Indian cuisine as complex because of how much prep goes into building the depth of flavor many Indian dishes so successfully share with our palettes. Taking that same development process and using ice cream base as the delivery vehicle is a brilliant idea. Not to mention the beauty in her packaging design and flavor combinations. Apparently Pooja’s been like this about flavor since she was a kid. When we met, mom was by her side to prove this true. All that said, the flavor descriptions do all the selling themselves. Rose with cinnamon roasted almonds, golden turmeric, orange fennel, of course, masala chai. My personal fav was her lemon cardamom. Two incredibly distinct flavors mixed perfectly. The list is 14 flavors deep. Each one an incredible mashup of distinct flavors. So much for our attempt to ween ourselves off of our ice cream habit.
The first thing they placed on our cloud white, spotless, linen clade table at Per Se in NYC was a lidded porcelain bowl shaped like a flower. With dramatic flare, the cover was lifted to reveal six different salts. A second waiter began explaining the different flavors, regions and usages for the white gold as I fell into reverie about the efficiency of the container. My spice closet is incredibly organized and uniform but I often am hunting for all my finishing salts in order to decide which to use. The World Salt Tower both remedies this problem and reloads my stash of salts for all culinary occasions. Now I can decide between my volcanic black, Himalayan pink, Malden or French coast grey sea without freaking out that my halibut is getting cold and my guests are getting restless.