Ashley started Farmbox Direct because she thinks that the freshness of the farm should be available to everyone. Here in NYC we have an incredible framers market network but even then it’s sometimes tough to stop in. When I can, I usually spend the day with a brussel sprout tree or some lacinto kale hanging out of my bag. Farmbox Direct brings the freshness of the farm (or green market) to your door. It’s sort of like a CSA and Hello Fresh smashed together. The box comes with what is fresh, local and at it’s peak, given the unpredictability of mother nature. This is a good thing for adjusting our eating habits back to the seasonal, locavore ways of the past. I remember when I was a kid, my grandmother would spend a weekend canning tomatoes because they didn’t grow in the winter. Not the case today. That’s because those winter tomatoes are greenhouse, pesticide, growth hormone, genetically altered seed, specimens that probably can grow on Mars (and they taste like it too). Ashley’s roots are on a farm which makes her perfect to start a service like this. She understand the enormous impact it can have on farmers and those of us subscribed to their delicious, natural bounty.
More Food Stuff
Off Limits Cereal Says Eat us Anytime.
Adult cereal and adaptogens are quite old but both are fairly new to most of us. Dare I say trendy. Off Limits is a new cereal brand developed by Emily Miller, famous for all sorts of breakfast stuff like books and tours. Watching my grandmother eat her daily milk doused bowl of bran and wheat germ with a yuck face had me running for my Tony the Tiger well into my 30’s. These days, as a smarter, slower metabolism, dude an alternative was in order. We’ve highlighted some of these new cereal brands before. What takes Off Limits to the next level are these wonderful little adaptogens added to the crunchy O’s. Adaptogens are things you’ve heard of but don’t really know what they are aside from “they are good for you”. Originally created in 1947, I told you they were old, to describe a substance that may increase resistance to stress, today they promote other benefits such as anti-inflammation and hormonal balance. They have crazy names like rhodiola, schisandra and, most trendy, ashwagandha but they are basically roots and plants you can find in various parts of the world. Ashwagandha is the adaptogen in one of the two current Off Limits flavors, Zombie. The green O’s are made from rice, oat, and coconut flour with notes of vanilla and pandan. BTW, pandan is a Southeast Asian plant that when crushed gives off a sweet, floral scent. The other flavor is Dash. Championing a caffeinated female rabbit mascot, these dots are a chocolatey, coffee goodness guaranteed to pep you up. There are three different coffee ingredients in them. WOWO. No chill adaptogens in these. Together these two options get you up in the morning and put you down at night hence their claim that this is cereal for any time of day. As cereal nerds, we like that idea a lot. Aside from the quality and taste, the design of everything from the box to the website wins in our book. Emily partnered with Shepard Fairey’s Studio Number One for the character development and Pentagram partner, Astrid Stavro for the visual identity. She didn’t stop there. We opened this post with “old stuff but new to us”. Continuing on the old is new theme, they even brought back the free toy inside, although it’s not inside. It’s more a carnival ticket system approach. You accumulate tickets with each purchase and then can go shopping in their online toy store for stuff like mascot keychains and other fun tchotchkes. Next time you are hankering for your childhood, need a boost but hate 24hr energy, or need to mellow into slumberland drop some Off Limits in a bowl and fix that need in a most delicious and fun-loving way.
Sir Kensington’s Fabanaise
The equivalent to a mic drop, Sir Kensington’s has just perfected an eggless mayonnaise using aquafaba. “Say whaaaat?” you ask. Yep. They not only perfected an eggless, mayo without using soy but they are using by products from a hummus company to do it. We love bi-product reclaimed goods and process. In short, when you cook chic peas in water the liquid that remains in aquafaba. It has very similar properties to eggs so they thought, “Who’s dumping tons of this aquafaba down the drain daily?” Hummus companies were the obvious, and low cost, answer. Now part of their avocado oil mayo, organic mayo made with sunflower oil and their classic, Sir Kensington’s Fabanaise rounds out the Mayo department not only with a smart recipe but with an innovation waste management solution. It tastes great too.
Organic Dill Pickle and Organic Chile Jalapeno White Cheddar popcorn
We’re a crew known for themed, gourmet popcorns. So when G.H. Cretors popcorns made it across our table, we were quite intrigued. Considering the chip revolutions successful leap into gourmet, and sometimes odd, flavor profiles, it’s no wonder popcorn tried it’s hand. What is notable besides the dill pickle and jalapeno-cheddar additions is the popcorn itself. Organic kernels are the conduit that place those flavors on your tongue and then follow through with a fresh, popped crunch. These new flavors just hit the market. They might soon also hit our supperclub table.
Brooklyn Delhi Achaar
Achaar is Indian pickles. Besides the puntastic name of the company, Chitra Agrawal and Ben Garthus make a delicious version of this Indian staple. No joke my Indian mother-in-law raved the entire time she cleaned out the jar. We’ve been smearing it on everything from sandwiches to fish. Word is a new flavor is in the works. You can pick up a jar in Brooklyn, obviously, bt there distribution is expanding quickly. Non-Brooklynites rejoice at one of these locations.