Exo Cricket Flour Protein Bars

I have an unnatural penchant for simple, straightforward things. Design is one of them. When I was a kid I loved the no-frills aisle in my supermarket. To this day, simple food packaging gets me jazzed. Public Goods is the latest in the short line of cleanly designed packaging available. The trick to these companies is that the food needs to be equally as good as the package design. Yeah, we eat with our eyes but only until it touches our tongues. So when my first box arrived I admired the unboxing but then tore right into a pack of ramen. Slurping down the last little bits of noodles was the acknowledgment of quality and validation of the small membership fee that allows these inexpensive, yet quality, items to show up on my doorstep. They jumped off as a Kickstarter and now are in full swing with stock across personal care, household, grocery, vitamins and supplements, and pet supplies. We heavied up on the grocery department but threw in some dental floss for good measure. Pro tip 😉 Oral hygiene is key when you are always eating. If you’re fast, you might still be able to catch the sale they were running on membership this month.

We love things in boxes. From shoes to toys to Apple products to stories, (That last one is a very obscure Magic Garden reference for our 70’s and 80’s born tribe.) our zeal redlines with every seal breaking, top flopping, layer sorting moment. It’s something about the first peek inside that makes our eyes widen and our knees knock like a school kid discovering an old milk crate of spray paint. Mix that with food and our vitals jump to a level we are some what slightly embarrassed to admit. Hence the rarely mentioned 2013 unboxing of a surprise bacon of the month delivery. When Luke’s Lobster announced their DIY lobster roll kits it took everything inside us to not drop to the food alter in the middle of 7th avenue and thank the seafood god (Crustaceous of course, right?) for the box bounty of sweet meat and firm, fresh buns that was now just a quick call or text away. We’ve been long time fans of Luke’s even collaborating on a stunted dinner series a few years back. Their expansion from NYC and Philly across the country and into Asia has been fantastic to watch. To think, that Maine fresh quality not only can make it across the world but to your kitchen table with the same perfection that you’d get in Kennebunkport is quite a herculean feat. Equipped with their secret recipe each box contains enough perfectly cooked knuckle and claw meat for 2 rolls, 2 fresh and non-soggy buns and a secret spice packet. We’re thinking summer party gift to augment the obligatory bottle of rose. Who doesn’t love the team that shows up with lobster rolls in tow. Crowdpleaser to say the least. Delicious food and a DIY craft. No one is better than you.

We love cereal but, in all honesty, we’ve been out of the carb for b-fast game a while. The occasional cereal milk cone from Milk Bar and my once a year splurge on an oversize bowl of the Great Tony the Tigers’ Frosted Flakes are about all the Saturday morning, five-year-old-kid impersonations I allow myself. Imagine my zeal when I realized a few boxes of this more than playful, yet almost none of the guilt, quad pack of keto-friendly cereal showed up at my door. Magic Spoon is doing god’s work, if your god’s name is Kellogg. As the disruption and bettering of just about everything these days continues with a heavy foot on the pedal, Greg and Gabi disrupted an industry built on sugar-coated grains with free prizes inside. Taking the four most popular cereals; Frosted, Fruity, Cinnamon and Cocoa and turning down the crap but keeping all the flavor is no small feat. Any of their keto-friendly, gluten and grain-free flavors barely have carbs, 3g net if you’re counting, and are packed with 12grams of protein. Considering a comparable bowl of Fruit Loops has 21 grams of carbs and 2 grams of protein, they quite literally flip the nutrition on it’s head. I know, what about your love for Toucan Sam, Count Chocula and the gang? Magic Spoon has that covered too. The boxes come with their own mascots and ride on sidekicks like Frosted Wizard and Flying Bunny. The team hasn’t produced any catchy jingles or wacky cartoon commercials yet but we wouldn’t put it past these guys to have animated mascots in the works. After all, they broke themselves into food disruption developing cricket energy bars so, this is an obvious second act. Uhh, sort of. As we learned when we were 5, pretty boxes and dancing animals only get you so far. If Magic Spoon tasted like the knock off Sugar Smacks your mom tried to pass off as authentic after a secret run to Pathmark we wouldn’t even be writing this story. So, product flavor is critical. First let’s talk about the shape. They went with the classic “O” for all four flavors. It took me a second to get past my love of the “flake” but on taste that quickly was forgotten. Each of the flavors was a time machine back to the 80’s right down to the last slurp of bowl milk. Impressed, I went in for a second round and decided the $40 a month subscription is as critical as my Spotify and Netflix monthlies. Speaking of, a little pairing of the two seem in order this Saturday morning. Here I come Papa Smurf.