
When we land in Montreal we head straight to Beauty’s. It doesn’t matter what day, time or reason for the visit, we always find ourselves in a booth at the famed diner in about 40 minutes after touchdown. Last weeks trip was no exception. My move is always a St-Viateur Bagel with lox, cream cheese and tomato, collectively known as the Beauty’s Special. On this visit there was a new addition, The Beauty’s Shoppe. Jumping on the merch train, and I don’t blame them, the owners enlisted, designer and illustrator, Sasha Endoh to ink some classic menu items. The Beauty’s Luncheonette Bagel T-Shirt was a no brainer for me. Sasha’s simplistic black and white design makes for an understated badge I can use on my home streets of NYC proclaiming my favorite bagel breakfast.