We love cereal but, in all honesty, we’ve been out of the carb for b-fast game a while. The occasional cereal milk cone from Milk Bar and my once a year splurge on an oversize bowl of the Great Tony the Tigers’ Frosted Flakes are about all the Saturday morning, five-year-old-kid impersonations I allow myself. Imagine my zeal when I realized a few boxes of this more than playful, yet almost none of the guilt, quad pack of keto-friendly cereal showed up at my door. Magic Spoon is doing god’s work, if your god’s name is Kellogg. As the disruption and bettering of just about everything these days continues with a heavy foot on the pedal, Greg and Gabi disrupted an industry built on sugar-coated grains with free prizes inside. Taking the four most popular cereals; Frosted, Fruity, Cinnamon and Cocoa and turning down the crap but keeping all the flavor is no small feat. Any of their keto-friendly, gluten and grain-free flavors barely have carbs, 3g net if you’re counting, and are packed with 12grams of protein. Considering a comparable bowl of Fruit Loops has 21 grams of carbs and 2 grams of protein, they quite literally flip the nutrition on it’s head. I know, what about your love for Toucan Sam, Count Chocula and the gang? Magic Spoon has that covered too. The boxes come with their own mascots and ride on sidekicks like Frosted Wizard and Flying Bunny. The team hasn’t produced any catchy jingles or wacky cartoon commercials yet but we wouldn’t put it past these guys to have animated mascots in the works. After all, they broke themselves into food disruption developing cricket energy bars so, this is an obvious second act. Uhh, sort of. As we learned when we were 5, pretty boxes and dancing animals only get you so far. If Magic Spoon tasted like the knock off Sugar Smacks your mom tried to pass off as authentic after a secret run to Pathmark we wouldn’t even be writing this story. So, product flavor is critical. First let’s talk about the shape. They went with the classic “O” for all four flavors. It took me a second to get past my love of the “flake” but on taste that quickly was forgotten. Each of the flavors was a time machine back to the 80’s right down to the last slurp of bowl milk. Impressed, I went in for a second round and decided the $40 a month subscription is as critical as my Spotify and Netflix monthlies. Speaking of, a little pairing of the two seem in order this Saturday morning. Here I come Papa Smurf.
More Food Stuff
World Salt Tower
The first thing they placed on our cloud white, spotless, linen clade table at Per Se in NYC was a lidded porcelain bowl shaped like a flower. With dramatic flare, the cover was lifted to reveal six different salts. A second waiter began explaining the different flavors, regions and usages for the white gold as I fell into reverie about the efficiency of the container. My spice closet is incredibly organized and uniform but I often am hunting for all my finishing salts in order to decide which to use. The World Salt Tower both remedies this problem and reloads my stash of salts for all culinary occasions. Now I can decide between my volcanic black, Himalayan pink, Malden or French coast grey sea without freaking out that my halibut is getting cold and my guests are getting restless.
Pemberton’s Puttanesca Sauce
Speaking of that Maine trip, we also discovered Pemberton’s Puttanesca, another Maine business with a great origin story. Ever heard of Death by Chocolate. Yep. That’s right. Pemberton’s. That first product quickly went from local favorite to legendary status. How did they get to a jar of sauce? Simple really, they are about small batch, traditional classics, handcrafted with care. That allows them to explore a lot of different products from sweet to savory. As you know, we’re usually a discerning crowd when it comes to jarred red sauce but this puttanesca delighted our tongues and makes for a quick fix when we’re two tired (read busy) to start from scratch.
Regalis Organic White Truffle Oil
Last weeks Fancy Food Show takeover was a lot to eat through. We’re still full from tasting. From the best Regalis stood out. Their display table at the Brooklyn Good Food Show consisted of two small black garbage bags growing rare mushrooms and a live whole king crab. Needless to say it drew a crowd. Speckled between the spectacle was their consumer product line. Caviar, to dried mushrooms to truffles. I opted for the oil tasting as Massimo had sufficiently schooled me on the chemical truffle oil gag. The Regalis guys told me the put the truffle near the oil not in it and let the oil absorb the scent. Skeptical I pressed them about the types of truffles and the process. They said the taste was much less bold than the typical truffle oil because of their process. It resulted in a pungent smelling oil with a very light truffle taste. Impressed, I decided to give them some props for their method and take some home for food combo tasting. Regalis makes an Organic White Truffle Oil as well as a black. You can this and the rest of their line direct from their website.
The Gefilteria
Old World Jewish cuisine and delicious usually don’t make it into the same sentence. That’s why when we read “A culinary laboratory where Ashkenazi stories and culinary wisdom from the Old World could be explored and brought into the new.” we immediately wanted to know who said it and why. Turns out Jeffrey Yoskowitz and Liz Alpern are not only behind the statement but behind a dinner series, product line and cookbook dedicated to keeping this slice of culture alive. Speaking of slices, tonight of all nights is the perfect time for a slice of the Gefilteria cornerstone product. Artisan Gefilte fish made where else BUT in Brooklyn. The duo now bring Gefilteria goods to you online and through some specialty shops in NYC. Bring a loaf to your holiday parties and keep the new traditions alive.