Farraday had the quintessential British welcome when I approached his booth at last month’s Fancy Food Show. With a mix of excitement and proper malaise he asked if i had ever tasted wasabi mayo as I starred at what looked like a bunch of interesting chutneys. Pre-occupied I sort of blew off the question with a yes which triggered Farraday to turn up the volume and swear I had never tasted anything as smooth and balanced as his. Focused in now on his Surinamese chutney, his increased decibels punched me into attention. I did try the unique and satisfying Surinamese chutney but the Wasabi & Mango Mayo was the show stopper. He was right about the balance and texture being the best I’ve ever tasted. The wasabi levels were just right. So perfect just some dipped veggies is the way to consume this killer product. Sad news is he doesn’t have US distribution yet so a pop over the pond is the only way to get his treats right now.
More Food Stuff
Our want for coffee is currently insatiable. What we need, that’s another story. Since we’re staggering around these days in seemingly one of two states, red-eye wired workaholics or free trade, caffeine deprived zombies, a chewable cup of coffee seemed like the next logical step to get you from your bed to your barista. Think of all the moments Go Cubes Chewable Coffee will come in handy. After that chewable cigarette for example. The 68th slide in a 112 page powerpoint slide during your weekly status meeting. Running down the jetway as you just make your 6am flight to Chicago. We could find moments like these all day. As younger and cheeky as we just were, the idea of a chewable coffee with all the flavor and all the benefits is just what the nation ordered.
This reminds me of the Seinfeld bit about maximum strength aspirin. “Figure out what will kill me, and then back it off a little bit.” Death Wish Coffee is the only common household food product that I’ve seen promote a skull and cross bones warning. It claims “highly addictive.” Thanks to Howard Schultz for exploiting what a bunch of Italian guys do in a “bar” every morning and afternoon, we’re a strong coffee obsessed nation. Death Wish takes that to the max by combining the strongest beans with what they call a perfect roasting process. We imagine blow torches and heat shields are involved. They even dropped this juice in vodka for a limited Death Wish Coffee Vodka run. Apparently only available in Albany New York though.
Impossible Foods has been on our radar ever since they announced that they were attempting to make meat from plants. After a 4 hour Google rabbit hole session, we emerged with an understanding that “hem” is a cell structure found in both traditional protein and plants. The part we love most about this endeavor is that it’s not about adding another tofurkey into the world to give vegetarians faux meat on their tastebuds. It’s about the opposite. Supplying the ever growing meat eating world population with something that satiates our salivation for umami while the supply of cows fails to meet demand, is now possible. Getting an Impossible Burger of the limited supply at Momofuku Nishi (the only place they are currently available) may still prove impossible.
Ashley started Farmbox Direct because she thinks that the freshness of the farm should be available to everyone. Here in NYC we have an incredible framers market network but even then it’s sometimes tough to stop in. When I can, I usually spend the day with a brussel sprout tree or some lacinto kale hanging out of my bag. Farmbox Direct brings the freshness of the farm (or green market) to your door. It’s sort of like a CSA and Hello Fresh smashed together. The box comes with what is fresh, local and at it’s peak, given the unpredictability of mother nature. This is a good thing for adjusting our eating habits back to the seasonal, locavore ways of the past. I remember when I was a kid, my grandmother would spend a weekend canning tomatoes because they didn’t grow in the winter. Not the case today. That’s because those winter tomatoes are greenhouse, pesticide, growth hormone, genetically altered seed, specimens that probably can grow on Mars (and they taste like it too). Ashley’s roots are on a farm which makes her perfect to start a service like this. She understand the enormous impact it can have on farmers and those of us subscribed to their delicious, natural bounty.