We love cereal but, in all honesty, we’ve been out of the carb for b-fast game a while. The occasional cereal milk cone from Milk Bar and my once a year splurge on an oversize bowl of the Great Tony the Tigers’ Frosted Flakes are about all the Saturday morning, five-year-old-kid impersonations I allow myself. Imagine my zeal when I realized a few boxes of this more than playful, yet almost none of the guilt, quad pack of keto-friendly cereal showed up at my door. Magic Spoon is doing god’s work, if your god’s name is Kellogg. As the disruption and bettering of just about everything these days continues with a heavy foot on the pedal, Greg and Gabi disrupted an industry built on sugar-coated grains with free prizes inside. Taking the four most popular cereals; Frosted, Fruity, Cinnamon and Cocoa and turning down the crap but keeping all the flavor is no small feat. Any of their keto-friendly, gluten and grain-free flavors barely have carbs, 3g net if you’re counting, and are packed with 12grams of protein. Considering a comparable bowl of Fruit Loops has 21 grams of carbs and 2 grams of protein, they quite literally flip the nutrition on it’s head. I know, what about your love for Toucan Sam, Count Chocula and the gang? Magic Spoon has that covered too. The boxes come with their own mascots and ride on sidekicks like Frosted Wizard and Flying Bunny. The team hasn’t produced any catchy jingles or wacky cartoon commercials yet but we wouldn’t put it past these guys to have animated mascots in the works. After all, they broke themselves into food disruption developing cricket energy bars so, this is an obvious second act. Uhh, sort of. As we learned when we were 5, pretty boxes and dancing animals only get you so far. If Magic Spoon tasted like the knock off Sugar Smacks your mom tried to pass off as authentic after a secret run to Pathmark we wouldn’t even be writing this story. So, product flavor is critical. First let’s talk about the shape. They went with the classic “O” for all four flavors. It took me a second to get past my love of the “flake” but on taste that quickly was forgotten. Each of the flavors was a time machine back to the 80’s right down to the last slurp of bowl milk. Impressed, I went in for a second round and decided the $40 a month subscription is as critical as my Spotify and Netflix monthlies. Speaking of, a little pairing of the two seem in order this Saturday morning. Here I come Papa Smurf.
More Food Stuff
Meat Vending Machine
It’s late. Your buddy accidentally ate some potent edibles. You peer into your bright, empty refrigerator with a gape that only says one thing. “Where’s the beef?” Normally at 2am you’re SOL until your Key Food opens at sunrise but, if you live close to what we consider the greatest vending machine invented since Sprinkles cupcake ATM, you’re in major, grill-it-now, satiate those gourmet munchies, luck. That’s right 24/7 of prime cut beef on demand all from a little, smart, butcher called Applestone Meat Company. The Meat Vending Machine interior spins displaying the various cuts like diamonds in the windows of 47th street. You don’t even need your wallet just your phone with an Apple and Android Pay integration. This means you can Instagram your purchase in real time bragging to whoever is still awake. Prices vary depending on the cut and the size just like non-robot meat purchasing. We’d recommend going big and pricey because if your standing in front of this machine in pajamas it’s a major meat mission and why skimp now? Apparently, this gets confusing so the guys over at Applestone made this helpful video. We’re so psyched about this we’ve contemplated the 111 mile drive just to experience this merry-go-round of meat first hand. Look for an update on this post once we finally make that move. For now, those closer have a real innovation on their hands. We just hope this spreads far and fast so the rest of the carnivore night owls can share in the on-demand fun.
The Gefilteria
Old World Jewish cuisine and delicious usually don’t make it into the same sentence. That’s why when we read “A culinary laboratory where Ashkenazi stories and culinary wisdom from the Old World could be explored and brought into the new.” we immediately wanted to know who said it and why. Turns out Jeffrey Yoskowitz and Liz Alpern are not only behind the statement but behind a dinner series, product line and cookbook dedicated to keeping this slice of culture alive. Speaking of slices, tonight of all nights is the perfect time for a slice of the Gefilteria cornerstone product. Artisan Gefilte fish made where else BUT in Brooklyn. The duo now bring Gefilteria goods to you online and through some specialty shops in NYC. Bring a loaf to your holiday parties and keep the new traditions alive.
Masala Mama Simmer Sauce
I love Indian food almost as much as Italian food. The difference in cooking them couldn’t be further from each other. Italian cooking usually includes three main ingredients cooked together for a short period of time. Indian cooking is the exact opposite. The husband and wife team behind Masala Mama Simmer Sauce decided to jar up their Calcutta food education to combat this very problem. Creating Indian sauces from scratch takes a long time. Many times, two full days. They have successfully captured three of the most popular sauces of India. Vindaloo, Tikka Masala and Goan Curry. That’s three quarters of the cooking. The taste passed my mother-in-law test to round out this A+ recommendation. Now you can have butter chicken on Tuesday. Uhh, and probably lunch on Wednesday too.
Sir Kensington’s Fabanaise
The equivalent to a mic drop, Sir Kensington’s has just perfected an eggless mayonnaise using aquafaba. “Say whaaaat?” you ask. Yep. They not only perfected an eggless, mayo without using soy but they are using by products from a hummus company to do it. We love bi-product reclaimed goods and process. In short, when you cook chic peas in water the liquid that remains in aquafaba. It has very similar properties to eggs so they thought, “Who’s dumping tons of this aquafaba down the drain daily?” Hummus companies were the obvious, and low cost, answer. Now part of their avocado oil mayo, organic mayo made with sunflower oil and their classic, Sir Kensington’s Fabanaise rounds out the Mayo department not only with a smart recipe but with an innovation waste management solution. It tastes great too.