We don’t really condone soda. It might be one of the worst offensive product types created by us humans. That said, there is a time and a place. For us that was when we were 14 year old BMX rats who spent most of our free time riding fast and jumping off curved stationary objects. aka – We burnt more glycogen than a space shuttle launch. Since those pre-teen days, we’ve cut the soda imbibing down to the random Mexican coke paired with an animal style In and Out burger. But, the nostalgic ring of a Mellow Yellow jingle can still get conjured up pretty fast, especially when you see a move like this. Over the years Mellow Yellow, Coca Cola’s answer to the popularity of Mountain Dew, has gone through it’s iterations of can designs. Initially targeting the post 70’s hippies and then into 80’s surfers. Finally it settled in with a few iterations for the skate and X-games crews of the 90’s and early oughts. The juice hasn’t changed BUT this post was never about that. The new brand graphics are a huge departure from their history. The move puts them squarely into the energy drink line up (although no new energy added). We love the graphics. We love the “MY” double entendre. We can’t say we love the inner contents but sometimes our excitement isn’t just based on taste.
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With a week left to meet their goal, The Bierbox crew is trying to bring the beauty of 5 gallons of beer and the art of the nuances of hops and barley to your front door. Every three months they release a new recipe. This takes the guess work, and fear that your home brew will suck after all the work, out of the equation. The co-founders know their stuff having been in the home brew game for almost a decade. They are also supported by the awesomely, smart folks at Brooklyn Kitchen. With that deck of contributors you’re delivered a royal flush every time a box arrives. More proof? They made this history of beer infographic and a comprehensive homebrewing guide. Get knowledge. Buy beer (making kits).
We haven’t been this excited about milk since we discovered Frosted Flakes in 1982. 100 years ago the Shatto family started raising cattle. In 2003 they decided to start making their own milk and then cheese, then, butter, cookies, ice cream and now juice. They also decided to brand everything with an irreverent and slightly off utter humor. They developed a list of core values for their brandd and then punned the hell out of them. Lines like, “No hormones. Yes Whey.” and “Udder to store. Under 24.” We love everything about the Shatto Milk Company but mainly their milk. It’s a testament to a pure and best-in-class, raw ingredient being the cornerstone of so many other products. In the case of the Shatto family, that means their OWN products. Ohh right, and they brought back the milkman too. OMG. Yes. My Frosted Flakes will never be the same. Now, if I only lived in Kansas City.
There’s no doubt we live in a rosé world right now. If you have no idea what that means you’re either blinded by the latest micro, small batch, Queens brewery release OR you’ve been in more 12 step meetings than IG rabbit holes (Which we highly applaud). The reality is we’ve gone pink crazy thanks to some brilliant marketing by Yes Way Rosé, the White Girl boys, Pinknic, Summer Water and now Forty Ounce Wines. No doubt the ‘share-ability” appeal breaks the FOMO meter but does any of this tinted hooch actually taste good? Enter Patrick Cappiello, Food + Wine’s sommelier of the year and his idea to make young peeps more excited about wine by putting it into a 40oz bottle. Add in a St. Ides-Classic Muscadet mashup design by Carolyn Frisch and you have your next viral IG double like. Patrick, as we discovered, does back his bottle with flavor as one would expect from a dude who’s wine knowledge is his bread and butter. Although, this isn’t his first maverick wine move. He also hosts this crazy supperclub style dinner at Rebelle Restaurant that uses the wine focus of the night to create the menu. Sometimes it’s a region that leads the dinner, sometimes a grape and sometimes a specific vinyard. Either way, they are as renegade as their namesake and let’s just say, you’re not driving home. Back to the palatability of this Billy Dee Williams throwback with deep french roots, the wine maker Patrick and his partner, Chris Desor, worked with was actually responsible for the whole thing. Had the two not been on a wine trip visiting Julien Braud, a classic producer in Muscadet, and discovered he used 40oz style bottles to store his grape juice, there wouldn’t be a Forty Ounce Wines. (Full interview here.) Which is to say this fruity vino tastes as good as it #hashtags. Backed by some big restaurants and their somms, Patrick’s goal of making wine more accessibly was deemed a success when the first run sold out immediately. You can grab a bottle in person at these spots or, if in NYC, word is Marc Forgione, in the village, is pouring by the glass. If stocking up for a rosé draught is your game, smash the link below for online delivery.