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Bosnian Delight

Sat, Jan 28, 2012 by

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Have you ever had lunch and when you were done with lunch you were just not satisfied at all. That is what happened to me the other day. I had to take matters in my own hands and solve this problem. I did just that with Old Bridge Burger.

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Options of Joy

Thu, Jan 26, 2012 by

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Joy Soap Options

I promise this will be my last post for at least a week about the absurdity of product options available in the US. This one tickled my marketing bone conjuring up an audible chuckle while standing in my local grocery store. I understand the naming and purpose of “Ultra Joy”. It’s a better, soapier, thicker, fresher and greener product. Conventional wisdom would dictate that the alternate option be “Joy”. It’s not. It’s actually “Non-Ultra Joy”. I don’t know about you but I’m not buying non-ultra anything. Seems to me this is what happens when you let the production team name the product instead of consulting the marketing team first.

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Moving Day

Tue, Dec 27, 2011 by

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Fried Zucchini with slaw and a special sauce

Recently the southerner and I moved into an apartment in Queens. It was a big move day because I had to basically take my entire life that was sitting in storage and move it to the new apt. We were lucky we only had one flight in our walk up apartment. The original place we almost got was a 5 story walk up. I almost could not make the one flight with all my stuff.
It started out great picked up the u-haul truck drove down to storage and loaded the truck to the max by noon. Drove slowly as all my stuff was bouncing around all on the drive from brooklyn to my apartment in Queens. Everything was running smooth. I even found a parking spot right in front of the apartment. What a miracle day, and then….

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Bullet to Bratwurst

Fri, Nov 11, 2011 by

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Last week I had the unique opportunity to partake in an ancient ritual that in modern days has come under quite a lot of scrutiny. I’ll let the video speak for itself, mostly. I will say, I love meat. I think our industrial food chain is a disturbing mess but at the root, eating meat is a pleasure that I will not willingly give up. The recent advent of smaller farms providing better living conditions, feed and slaughter practices have thankfully given me an alternative to funding these disastrous factory farms and “processing” plants through my meat habit. I am conscious of where I by my meat from. How they were raised and how they were killed are just as important as what they taste like. In fact the two go hand in hand. That said it is very difficult to buy meat from these sources all the time. Not to mention expensive. I hope, over time, these smaller farms become the norm and the availability and usage increase to become the norm. The video above chronicles my very personal experience on the road to this goal. Enjoy.

If you are looking for more, my friend Liza does a great job telling a bovine story.

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Fried Chicken Breakfast

Thu, Oct 13, 2011 by

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Hill Country Chicken Breakfast

Not exactly. I just couldn’t bring myself to whack down a chicken and waffles plate at 9am on a Thursday. Although the rainy New York morning gave me a good excuse, the Bikram Yoga class planned for tonight won the short synapse battle. There could be nothing worse than trying to sweat out molasses and waffle while in standing-head-to-knee pose. What I opted for instead was more of a breakfast than the aforementioned dinner-breakie mash up. Above is the Eggs Armadillo, a poached egg on top of a buttermilk biscuit, covered in sausage gravy. It’s not exactly the morning fuel Slim Goodbody preached to me as a kid but pretty damn satisfying. It’s been a very quiet secret that I’ve been holding lunch meetings and late night snack fixes at the 50′s style tables of Hill Country Chicken for the last 5 months. So, I am no stranger to the finer, fattier side of their menu. When they announced breakfast a few months ago I instantly started looking for the opportunity to blow up the morning with some of their delights. The menu fills out well with fatty pastries, donuts and a set of sides that could outshine your main event. Take a peek and schedule a visit. I’ll most likely be at the back table holding a leg.

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REEL TASTY Testing

Sun, Aug 7, 2011 by

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REEL TASTY Testing

In preparation for our August dinner I started playing around with some New York classics. Last night I took our city’s name sake steak and tried a new cooking method I recently read about. The cast iron gives a nice even heat without any flare ups which usually cause those burnt, charred ends of meat. Although the single portion was a success, I am not sure this will work for 20 guests. To accompany this I worked up a gorgonzola cream sauce. It rather nicely with the medium rare beef eaten slowly in a perfectly chilled air conditioned room. Although, it may be a little heavy for a mid-summer, outdoor dinner. I am thinking about cutting it with some horseradish. If that doesn’t satisfy I might need to start over with a bearnaise base. Rest assured this preparation has another secret twist that I have purposely left absent. You’ll just have to visit the deck to find out how the testing turns out.

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Solar Pop!

Wed, Jul 27, 2011 by

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My latest food project hits NYC!

Six weeks ago I pitched a solar powered ice pop truck to my client, Sungevity, I didn’t think I’d be standing in Rockefeller Center yesterday basking in the orange solar glow of a push-button, auto-articulating, air ride equipped, natural ice pop dispensing, ex-postal step van. Nor did I think I’d be watching the 30 person line double in size by the minute with happy NYers grabbing their hibiscus mint or Mango flavored all natural ice pops. But I was. And today I am doing the same thing at Grand Central and Bryant Park. From NYC this baby heads to Boston and then Jersey and maybe even as far as Maryland.

What’s on board are…

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Five Minute Canoli

Fri, Jul 8, 2011 by

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Five Minute Canoli

Ok…sooo…I really like Food Network Magazine. Even though it’s based on bubble gum, celebrity TV chef’s and their individually contrived “schtick’s”, the content is good. Maybe even great. I know, bold statement. As a brand guy I think the magazine was a brilliant move. The cookware products even smarter. Giving America a chance to touch and feel their favorite TV chef is tough to do. Short of sleeping with Guy Fieri you can now tear out a quirky response to a reader question and pin it to your wall. It’s probably not the same but it fills a need. I digress and forgive me for the back handed Food Network compliments, I’ve been reading a lot of Bourdain lately. In short, it may be the second best food magazine out there. First being Cook’s Illustrated. Yes, 1 and 2 are at complete opposite ends of the spectrum but we like the stark contrast here at FT. It keeps us on our toes.

In the June issue of Food Network Magazine there was a section on fast desserts. Running a 20-seat monthly supperclub keeps us looking for new, quick dessert ideas all the time. The above image is my favorite from the lot. A canoli lover by birth, this was an easy choice. The work part of making canoli’s is the shell. It’s a long process and a smelly one too. Take that out of the equation and you can make a plate of these in under 5 minutes. Canoli cream is easy when you 86 the candied citrus. Personally I am a purist. The best ricotta and some confectioners sugar is all you need. A quick mix and then pipe or spoon into the sugar cone. Crunch! Eat! Done!

But …there is more. The Canadian has been on a bit of a Nutella binge lately and she decided to line a cone in this Italian, hazelnut flavored, cupboard mainstay. We then topped it with the canoli cream. “Madonna mia”, as one less than fluent Brooklyn, Italian kid shouted. (me). Try it yourself this weekend. Make your own concoction and share it with us. We’d love to have some new fillings to try for next weeks pack of sugar cones. Yes. We are addicted.

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Sausage Fireworks

Wed, Jul 6, 2011 by

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Fourth of July

If there is a food that looks like an exploding roman candle this is it. In addition to the edible standards of this past patriotic weekend, The Southerner and Ant showed up equipped with some sausage, shredded cheese and a box of Bisquick. Not only do these little explosions pack a punch of flavor but, they take about 6 minutes to mix and only double that to cook. An adaptation from one of The Southerner’s mom’s recipes, this bowl of bursts hit the table with as much gusto as the Macy’s firework finally. A versatile little wonder, useful as a snack, a dinner side or even a breakfast, we packed away a good half dozen for the short work week ahead. I already fortified yesterday morning’s drive with two and have another two ready for a quick pre-meeting pop. As I finalize our Cleopatra Jones menu I might have to find a place for these little gems.

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Truffled Fourth

Mon, Jul 4, 2011 by

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fourth of july

This weekend is as American as it gets. To go along with that patriotic persuit we threw these truffle salted burgers on the grill, topped them with Kraft American cheese. Ohh yes, only the super processed with do here. That was gentle nuzzled on a toasted, whole wheat english muffin with a smear of Busha Brown’s Steak Sauce. No lettuce. No tomato. No ketchup. You don’t need it. Thank my wife for this glorious concoction and the new weekly staple dinner in our house.

Enjoy the day everyone. Your grill on? What’s sizzlin’?

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