Forking Tasty

Options of Joy

I promise this will be my last post for at least a week about the absurdity of product options available in the US. This one tickled my marketing bone conjuring up an audible chuckle while standing in my local grocery store. I understand the naming and purpose of “Ultra Joy”. It’s a better, soapier, thicker, fresher and greener product. Conventional wisdom would dictate that the alternate option be “Joy”. It’s not. It’s actually “Non-Ultra Joy”. I don’t know about you but I’m not buying non-ultra anything. Seems to me this is what happens when you let the production team name the product instead of consulting the marketing team first.

No Frills

When I was ten years old part of my weekly adventure was accompanying my mother to the food store. In 1984, on Long Island, the major supermarket was Pathmark. At the time, I had no idea I wanted to be a designer. I had no idea I would come to love great advertising and marketing because of the emotional reach it could have. I had no idea great design could subconciously change peoples behavior. What I did know is that I loved the NO FRILLS aisle. The NO FRILLS aisle amalgamated all supermarket items from canned spaghetti to laundry detergent into one simplistic, typographically genius, less-is-more designed, perfectly merchandised  row. At a time of “new and improved”, “extra-strength” and “free prize inside” package design the NO FRILLS aisle was way ahead of it’s time in both aesthetics as well as convenience. Think Apple Store and Muji. Years later, I now realize what I felt and my behavior in the NO FRILLS aisle were the catalyst for my entire career. In particular, my focus on the power of behavioral science in my designs, marketing and communication with consumers stems from this aha moment.

Sadly, the NO FRILLS aisle no longer exists. On a recent trip to Canada my Mother-in-Law took me to Loblaws, one of Canada’s largest supermarkets, for a special surprise…

‘Wich Hunting: Pilot Episode

While in Italy I realized that there’s a lot happening around the world between two slices of bread. Anthony and I have travelled the world eating everything from Balut in the Philippines to blood sausage in Argentina. In every destination there has always been a sandwich shop. Some were good and some were bad but they all had their unique take on this ubiquitous meal. The origin of the sandwich is highly debated and we’ll dive into that on our journey as we discover, taste and debate the best sandwiches in the world.

Lobster 7 Ways

This story is all about the challenge to out do last years dinner. Before we get into that there are a few things I’ll quickly clear up so you’re up to speed. Italian Christmas Eve is traditionally referred to as “The Feast of the Seven Fishes”. To understand the history of this Italian tradition and its origins, read this. To understand the Anello’s bastardized version of this yearly feast, review this or this. Now that that’s out of the way let’s get to the meat of the post, or should I say “the crustacean”.

Taking the seven potential fish dishes and focusing them on one fish done seven ways was a formidable challenge. It was first proposed back in September by my Uncle Brian, the ring leader of Anello/Nardone over-indulgence. Taking the challenge under consideration he and I began swapping recipes to attempt a sort of coup de grace Christmas Eve feast. The jury is still out whether we succeeded. Never-the-less, the next page has all the dishes and stories from the front range (electric BTW) on what worked, broke, surprised and wowed…

Italy Market Fix

I love markets. It’s the one thing that connects me faster and better with a culture than any other thing I do in a foreign city. Whether it’s an American supermarket an Asian hawker market or a European food market the effect is the same. Today I’ll let the images do the majority of the talking to drive this point home. The below slideshow will take you through the good, ugly and weird of two Italian markets I visited on my recent trip. A few highlights, starting with the above veal brain. Look out for the stuffed rooster neck and the the skinned rabbit in the slideshow. The offal counter is another key image that you don’t see very often. A guy who only serves organs and intestine for a living. It takes a strong man. Enjoy the images, I hope it inspires you to poke around the local market more on your next excursion.

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Merry Christmas

I think our wine choices explains the general feel of all the men and woman in our house today. We hope you all are having a great, tasty, over-filling day.

The Peter Lugar of Italy

Today, if you are a strick catholic, you’re not supposed to eat meat. I figured that’s a great opportunity to write about meat. I personally am about to dive elbow deep into 31 lobsters in prep for tonights feast of the seven fishes. Whether you eat meat or not, this discovery is one to add to your Italy hit list.

Peter Lugars is my favorite steakhouse. I love everything about it but specifically the cut of steak, size of steak and the way you order your steak are paramount to the experience. Florence, all of Tuscany for that matter, is known for it’s beef. Just ask Dario Cecchini. It seems like everyone else has. If you ask me, Bistecca al la Fiorentina is a must taste when visiting the city. The place to have it is Buca Mario. This five steps down, dungeons lair is actually as old world as it looks. The meat is displayed in a glass case as you enter and you’re escorted through the twists and turns of the low ceilinged subterranean steakhouse to your table. On the way you pass diners with enormous steaks half and three quarters eaten. Your stomach growls and your mouth starts to water.

The menu is where the “Lugars” really shines through. You order this goliath steak by number. Steak for one, two or three. Sides are all a la carte, like Lugars. The cut is a Porterhouse, like Lugars, although, the Florentine cut is a bit less tenderloin and a bit more strip than in the states. It also measures in at 3 inches thick. That’s a solid half inch taller than Lugars. The beauty of butchering is how different countries cut slightly portions resulting in new types of steaks to eat. The wine list is extensive, as you’d imagine. Much better than Lugars. When the steak finally arrives it comes cooked only one way. Rare. I made it through most of this meat but slowed at the end thanks to the pasta appetizer I just had to have. In the end I’ll say the experience was amazing but the taste is better in the US. Argentina still reigns supreme but that’s another trip.

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Florence Fast Food

You know what good salumi looks like and if you don’t you clearly don’t read Forking Tasty enough. I’ll proceed with my assumption being correct. That explains my choice to show the shop the salumi came from instead of the thinly slices, perfectly aged, fat and spiced filled pork that came from within. Florence is packed with these tiny shops that sell wine by the glass, panini or boards of salumi. around 3 or 4pm the florentine locals come out of the surrounding buildings and pop into one of the dozens of options available for snacking.

On this particular afternoon, as we sauntered away from the glorious Duomo, a chalkboard with different types of salumi plates caught our attention. We slipped into the tiny shop to procure one of the tasty specials. Cutting to order, the proprietor stood in a small square box surrounded by a cash register, meat slicer and fifty different salumi and proscuittos. Minutes later he handed us a board with our five different selections laid out like silk scarves across the rustic wood. The only spot to sit were two counters that ran along the outer walls providing only 8 seats. The idea is much like the bar (read coffee shop) culture you find all over Italy. A small space which provides a quick snack, a sip and a little conversation before you move on to your next errand or destination. The flow, premise and tradition of this behavior is one in which I cherish and believe should exist worldwide. With our board wiped clean of pig slices we we’re off for Gelato. See…When you’re not a local your next errand tends to be another snack.

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You Macaroon!

Macaroons are not Italian but maccarone is. Like many things French, macaroons inspiration came from the Italians. This post isn’t sparking a debate about the inception of modern cuisine although read “Food In History“, then let’s talk. My intro was simply a snarky preface to the surprise I received when checking into my hotel room in Florence. Before I go any further let’s be clear that when I discovered this treat I was standing in the Four Seasons Hotel as a guest on his honeymoon. Something of this nature is expected in a property of this caliber but the handmade attention to detail you see above was still surprising. The taste matched the presentation keeping my wife and I sugared up and ready to tour Firenza.

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Drinkable Chocolato

On day two in Rome I visited Trastevere, a cool but still touristy neighborhood across the Tiber. To my surprise our visit coincided with the Chocolate Fair. Lines of tents filled the piazza with chocolate in all forms. From bars, bon bon and bites to crafted shapes like stiletto heels, wrenches and proscuitto there seemed to be every chocolate form you could imagine. Additionally there were chocolate cannolis, chocolate donuts and, what you see here, sipping chocolate. What we think of as hot chocolate seemed a bit more high test here in Italy. It is as thick as it looks. The Canadian and I had a tough time finishing this off with out major sugar shock. Three sips and you are done unless you get a fresh brioche or baguette and do the ‘ol chocolate dip. Smart right? Well, we unfortunately couldn’t find fresh bread but we did use our sugar high to propel us on foot all the way to the Trevi Fountain.

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