Forking Tasty

Bosnian Delight

Have you ever had lunch and when you were done with lunch you were just not satisfied at all. That is what happened to me the other day. I had to take matters in my own hands and solve this problem. I did just that with Old Bridge Burger.

Options of Joy

I promise this will be my last post for at least a week about the absurdity of product options available in the US. This one tickled my marketing bone conjuring up an audible chuckle while standing in my local grocery store. I understand the naming and purpose of “Ultra Joy”. It’s a better, soapier, thicker, fresher and greener product. Conventional wisdom would dictate that the alternate option be “Joy”. It’s not. It’s actually “Non-Ultra Joy”. I don’t know about you but I’m not buying non-ultra anything. Seems to me this is what happens when you let the production team name the product instead of consulting the marketing team first.

‘Wich Hunting: Pilot Video

No Frills

When I was ten years old part of my weekly adventure was accompanying my mother to the food store. In 1984, on Long Island, the major supermarket was Pathmark. At the time, I had no idea I wanted to be a designer. I had no idea I would come to love great advertising and marketing because of the emotional reach it could have. I had no idea great design could subconciously change peoples behavior. What I did know is that I loved the NO FRILLS aisle. The NO FRILLS aisle amalgamated all supermarket items from canned spaghetti to laundry detergent into one simplistic, typographically genius, less-is-more designed, perfectly merchandised  row. At a time of “new and improved”, “extra-strength” and “free prize inside” package design the NO FRILLS aisle was way ahead of it’s time in both aesthetics as well as convenience. Think Apple Store and Muji. Years later, I now realize what I felt and my behavior in the NO FRILLS aisle were the catalyst for my entire career. In particular, my focus on the power of behavioral science in my designs, marketing and communication with consumers stems from this aha moment.

Sadly, the NO FRILLS aisle no longer exists. On a recent trip to Canada my Mother-in-Law took me to Loblaws, one of Canada’s largest supermarkets, for a special surprise…

‘Wich Hunting: Pilot Episode

While in Italy I realized that there’s a lot happening around the world between two slices of bread. Anthony and I have travelled the world eating everything from Balut in the Philippines to blood sausage in Argentina. In every destination there has always been a sandwich shop. Some were good and some were bad but they all had their unique take on this ubiquitous meal. The origin of the sandwich is highly debated and we’ll dive into that on our journey as we discover, taste and debate the best sandwiches in the world.

Lobster 7 Ways

This story is all about the challenge to out do last years dinner. Before we get into that there are a few things I’ll quickly clear up so you’re up to speed. Italian Christmas Eve is traditionally referred to as “The Feast of the Seven Fishes”. To understand the history of this Italian tradition and its origins, read this. To understand the Anello’s bastardized version of this yearly feast, review this or this. Now that that’s out of the way let’s get to the meat of the post, or should I say “the crustacean”.

Taking the seven potential fish dishes and focusing them on one fish done seven ways was a formidable challenge. It was first proposed back in September by my Uncle Brian, the ring leader of Anello/Nardone over-indulgence. Taking the challenge under consideration he and I began swapping recipes to attempt a sort of coup de grace Christmas Eve feast. The jury is still out whether we succeeded. Never-the-less, the next page has all the dishes and stories from the front range (electric BTW) on what worked, broke, surprised and wowed…

Christmas Cookies

If you know anything about how our family celebrates the holidays it is not like your ordinary family holiday. No, our holidays is packed with a ridiculous amount of food. Basically, if there is 10 people coming to eat we cook for 30. What do you expect, were Italian and we like to eat our delicious food more than just one day. We eat it over the course of a week, sometimes more. For instance, for dessert we made 15 different christmas cookies. Some of them were made 3x the regular recipe amount. Lets put it this way, picture your family dining room table that seats about 8. Now picture that entire table filled with tins of christmas cookies some 2 or 3 tins high. Oh and by the way, we also had a few cakes to make things interesting. Here is the rundown of the homemade goodness….